49ers hire firm to sell season tickets for new stadium

The San Francisco 49ers received approval from the Santa Clara City Council to hire a New Jersey-based firm to sell season tickets for the team’s new stadium that is expected to be opened in 2015.

Legends Hospitality has already sold $138 million in suites, the San Jose Mercury News reported, and now the company will be able to begin advance selling of season tickets. Much of the money will be used to help fund construction of the $987 million stadium which will get the 49ers out of the rundown Candlestick Park.

Per the report, Legends will hire sales reps later this year and begin selling packages in January with a new marketing campaign. The cost of tickets was not revealed by the 49ers. Nor was it made clear how long fans will need to pay for tickets. Season ticket holders at the meeting expressed concerns that tickets would be priced too high, and Legends can earn up to $6 million in performance bonuses.

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Brad Biggs covers the Bears for the Chicago Tribune