The San Francisco 49ers are ready to slap a name on the $1.2 billion stadium they are opening in Santa Clara in time for the 2014 season.
The club will announce a stadium naming rights deal this morning with Levi’s, according to Matt Barrows of the Sacramento Bee.
The clothing manufacturer was founded in San Francisco in 1873 so there is a strong local tie. It will be interesting to see what kind of price tag comes with the deal, a fee that will help the Niners pay for construction of the new building.
Levi's was founded during the gold rush which makes it a good fit for the 49ers. That is for sure. Stay tuned for more details. The team is aiming to host Super Bowl L in 2016 so Levi’s would get worldwide publicity quickly.
Follow me on Twitter: @BradBiggs
Brad Biggs covers the Bears for the Chicago Tribune
Check out our partners at TiqIQ for the best deals on all games on the 2014 NFL schedule.
OCT 31 Joel Corry
Will DeMarco Murray set the single season rushing record? Will an 8-8 mark win the NFC South? Let’s take a look.
OCT 31 Seth Schwartz
Despite having scouts at every game, James Harris wasn't a lock to be drafted.
OCT 30 Seth Schwartz
From the NFL to the CFL to the WFL and the USFL, Johnnie Walton's career was one for the ages.