49ers strike stadium naming rights deal with Levi's

Button Fly Stadium could host Super Bowl L Brad Biggs

Print This May 08, 2013, 01:21 PM EST

The San Francisco 49ers are ready to slap a name on the $1.2 billion stadium they are opening in Santa Clara in time for the 2014 season.

The club will announce a stadium naming rights deal this morning with Levi’s, according to Matt Barrows of the Sacramento Bee.

The clothing manufacturer was founded in San Francisco in 1873 so there is a strong local tie. It will be interesting to see what kind of price tag comes with the deal, a fee that will help the Niners pay for construction of the new building.

Levi's was founded during the gold rush which makes it a good fit for the 49ers. That is for sure. Stay tuned for more details. The team is aiming to host Super Bowl L in 2016 so Levi’s would get worldwide publicity quickly.

Follow me on Twitter: @BradBiggs

Brad Biggs covers the Bears for the Chicago Tribune

NFP's Introduction to Scouting Class is now registering for our Winter sessions! Save $200 if you register before December 1st! REGISTER NOW!

Check out our partners at TiqIQ for the best deals on all games on the 2014 NFL schedule.

NFP Inside Content. All Season.