Now, Cam Newton will have plenty of rea$ons to drape that Gatorade towel over his head on the sideline.
The Carolina Panthers quarterback has reached an agreement with the sports-drink company on a sponsorship deal, according to Joe Person of the Charlotte Observer. The length and terms of the multi-year contract were not made public.
But as Person notes, Newton was often seen with a Gatorade towel on the sidelines during his highly productive rookie season.
“I have used Gatorade since I started playing football and Gatorade products have been an important part of my training and competition regimen for as long as I can remember,” Newton said in a release.
Newton already is a pitch man for Under Armour and GMC, proving that there is money off-the-field for the No. 1 overall pick in the 2011 draft.
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Brad Biggs covers the Bears for the Chicago Tribune
Well, I think he is on to a good start at becoming the entertainer, icon and superstar he got so much slack about wanting to be. Good for him and the haters fuel supply.
Hey, he took one for the team with the new deal limitations on the first pick. At least his team had the common sense to start the "GATORADE TOWEL" thing , as a bargaining chip, to offset the oppressive cap limitations.
Feb 02, 2012
03:56 PM
I wonder how much Gatorade it took to wash away that NCAA investigation last year. I'm guessing about $180,000 worth.