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Jim Steeg grew the Super Bowl from a championship football game into a week-long extravaganza, with events like "The NFL Experience." Prior to joining the NFL's League offices in January 1979, Steeg was the business manager and controller for the Miami Dolphins. In his four years with the Dolphins, he was in charge of all of the financial aspects concerning the club. He also oversaw the operations of the NASL's Miami Toros/Fort Lauderdale Strikers. From November 2004 until April 2010, Steeg was the Executive Vice President and Chief Operating Officer of the NFL's San Diego Chargers, where he was in charge of all business operations for the team.

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