Jerry Jones probably has the most to sell and does as good as anyone in the NFL. Jerry is the NFL’s best marketer and does everything BIG! He can be charming, loose and personable. When he’s motivated he’s hard to beat.
Saints GM Mickey Loomis and HC Sean Peyton are probably as good a team as any when selling their organization to free agents. They make players and agents feel relaxed and actually make the process fun. The agents will get straight answers from Mickey on the money side while Sean can be easy going, energetic and extremely likable.
The Packers are also seasoned recruiters. Their GM isn’t overly outgoing but he’s direct, honest and straight to the point. HC Mike McCarthy knows that visiting Green Bay in a chilly March can be tricky. However, Mike and the Packers is an easy sell for any player who is serious about winning. They also play on Sunday and Monday nights more than any other NFL team.
Both Jim and John Harbaugh are great recruiters. Once they get in front of you they are hard guys to say “NO” to. They each own the skill set to convince a player to not leave the building without signing.
We all know Daniel Snyder was involved in closing free agents. He paid well but he also would add to the experience by making players feel like they were a major priority to the team and to him.
There are other teams who are all business when it comes to free agency and will just start negotiating right away and simply rely on money as their number one tool to lure top talent. For most players this is good enough but some really need to do their own interviewing, especially QB’s.
From the agent’s side of the process, if we have players who are impressive on all levels, we like to get them in front of decision-makers and coaches. If they don’t present themselves well, we may focus on the money first and send the player in after a deal is agreed upon.
Yes money does rule free agency but recruiting still plays a vital role for teams competing to win the top players.
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