Dan Persa's Heisman Trophy campaign is alive and well after Northwestern officials bought billboard space in Chicago and Bristol, Conn., to promote their dual-threat quarterback for the nation's top individual honor.
ICONDan Persa is one of the best dual-threat quarterbacks in the nation.
Wildcat fans in Chicago can see the ad next week on the Kennedy Expressway at Kimball Avenue while east-coast habitants can view it near the ESPN campus.
Northwestern officials chose the theme "Persa Strong" for the ads. If that motto rings a bell, it's because ESPN.com writer Bruce Feldman had named the 6-1, 210-pound signal-caller one of the strongest players in the nation. Persa can bench-press 360 pounds and squat 520.
School officials will also send 7-pound purple dumbbells to 80 members of the media to help Persa's cause for the award.
Persa was named to the coaches' All-Big Ten first team last season after throwing 15 touchdowns and running for nine more while completing a national-best 73.5 percent of his throws.
Email firstname.lastname@example.org or follow me on Twitter at Miller_Dave
Check out our partners at TiqIQ for the best deals on all games on the 2014 NFL schedule.
JUL 30 Erik Oehler
The names are coming in, and in Buffalo, the waiting game begins.
JUL 30 Joel Corry
What will it take to get the Seattle’s top rusher back on the field?
JUL 24 Joel Corry
Offensive tackle Lane Johnson’s mistake will cost him close to $1 million.