A crawler at the bottom of the screen Sunday to views of WKMG-TV in Orlando, Fla., seemed, according to reports. to indicate that the station was apologizing to views of the Jacksonville Jaguars-Oakland Raiders game.
Prior to the game, there had been CBS promotions for the battle between the Manning brothers, Peyton and Eli, in the Denver Broncos-New York Giants contest that was the network's national game.
The "apology" crawler sparked a bit of a firestorm in Orlando, where that market serves as the Jaguars' secondary market and carries the team's eight road games. With the Jags playing on the West Coast, the start time conflicted with the Manning Bowl.
Below is an excerpt of the station's apology/denial of the original apology regarding the Jaguars.
"Friends, please don't believe the fictitious nonsense you read on the lazy blogs. They aggregate news, spin it to be funny, and don't bother to do any real reporting, even the simplest step of calling someone. Below is the truth.
"WKMG did NOT apologize for broadcasting the Jaguars' game on Sunday.
Here is some background as this story has not been accurately reported: The crawl said: 'In accordance with NFL policy, WKMG must carry all Jacksonville Jaguars' away games. We apologize for any inconvenience. An explanation of the NFL broadcast policies can be found at ClickOrlando.com.
"We didn't apologize for carrying the Jaguars. The CBS Broadcast team on the Dolphins' game repeatedly promoted the NY-Denver game. Our viewers were confused and angry. We clarified why we were broadcasting the Jaguars' game and apologized to viewers who may have been confused by the constant 'Manning Bowl,' promotion.
"18 years ago, the NFL designated the Orlando market as the Jacksonville Jaguars' secondary market. WKMG is contractually obligated by the NFL to carry all Jacksonville AWAY games."
At any rate, between a team that has sparked an apology controversy, has fans rallying for them to sign Tim Tebow and is a 19.5-point underdog without starting QB Blaine Gabbert (and maybe Maurice Jones-Drew), unless things improve, it looks like it could be a long season in Jacksonville.
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Terry McCormick covers the Titans for TitanInsider.com