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That's so hot right now

Coconut water, magnets among top current trends for NFL players. Jack Bechta

Print This August 12, 2010, 03:00 PM EST
12 Comments

As an agent, I have a front row seat to watch trends unfold with NFL players. From apparel to supplements and from training gimmicks to investments, I have seen just about everything. Therefore, I thought I would share my latest observations on what’s new and hot with NFL players. 

O.N.E. coconut waterPlayers are replacing drinks that are high in sugar and calories with these natural drinks.

Coconut water

Fat free, cholesterol free, and high in potassium and electrolytes, this elixir is the all-natural sports liquid that’s been popping up in lockers all around the league. Client Eric Steinbach with the Cleveland Browns first brought it to my attention last year, and he is now a steady user of O.N.E. Annual sales of coconut water have gone from zero 5 years ago to about 35 million dollars today.

Hyperbaric oxygen chamber

When client Al Harris lacerated his spleen in 2008, the first thing he did was order a portable hyperbaric chamber. Also used by many well-known Olympic athletes for several years, many NFL players make the chamber a daily part of their pre-hab and rehab ritual. I know Al swears that it gets pure oxygen deep into his body to help repair his internal wound. Other players known to use these on a regular basis include Terrell Owens and Darren Sharper, and it looks like Tim Tebow just had one delivered to camp.

Magnetic balance bracelets

I don’t believe, but a lot of athletes do. If you look closely, you can see many NFL players sporting them at practice. I’m not sure how they work but according to the website powerbalance.com, “Power Balance is based on the idea of optimizing the body’s natural energy flow, similar to concepts behind many Eastern philosophies. The hologram in Power Balance is designed to resonate with and respond to the natural energy field of the body."  Athletes who are convinced include: Nate Kaeding, Jordan Palmer, and, again, Tim Tebow.

Less weight training

More and more NFL players are getting as far away from the weight room as possible and relying more on plyometrics and resistance training. From Troy Polamalu to Drew Brees, players at all positions are gravitating towards training methods that are less strenuous on their joints. Drew has adopted the TRX program and uses just about everything but weights. There is probably less weight training going on now in the NFL than ever before, and the trend will continue towards methods that put less emphasis on building up and more on core strength.

Mixed martial arts

One trend I'm seeing that I believe will be here to stay a while is NFL players adopting MMA training regimens to improve their stamina, quickness, leverage, and hand speed.  The biggest piece of evidence to support this is Jay Glazer's success in joining forces with Randy Couture to create MMAthletics and rope in guys like Jared Allen and Matt Leinart, as well as entire teams like the Atlanta Falcons and St. Louis Rams.  I know that my client, Baltimore Ravens DL and high school wrestling star Kelly Gregg, has already committed himself to using these training methods next off-season to lengthen his career.

Twitter 

According to twitter-athletes.com, there are currently 681 NFL players using Twitter to directly communicate with fans and the media. Players who have ambitions in becoming a personality off the field have aggressively embraced the social medium. I think it’s a great tool for veteran players who want to get into broadcasting or other high profile jobs after they retire. One of my most entertaining clients, Stylez G. White has recently jumped on board the craze. I think this one is here to stay for a while…at least until somebody really crosses the line.

NFL players are always looking for any edge they can get over their peers and striving for career longevity. Some trends come and go, and some go on to become a stable part of NFL life. Which ones do you think are true difference-makers, and which will soon be left behind?

Follow me on Twitter: @JackBechta

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Comments

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iiiinteresting
Aug 12, 2010
04:11 PM

Funny how that TMZ article talks about Tebow getting a chamber in 2008 for $20k. Where exactly did he get that kind of money????

ScottR.
Aug 12, 2010
04:49 PM

I'm not sure I'd want my product endorsed by Nade Kaeding.

MarkS
Aug 12, 2010
07:13 PM

Coconut water is the real deal. While in Costa Rica two years ago, my wife and I were hiking out of a national forest next to the town of Manzanillo, on the caribbean side of the country. My wife was completely wiped out, having spent a few more hours in the "bush" than we expected, and had completely exahusted our water and food. Our guide cut open a coconut and handed it my wife, who drank the warm, almost tasteless, heavy water (it was borderline syrup). In about two minutes, her strength returned, and after about ten minutes, she was almost fully recovered. Pretty amazing how our planet provides for us in a natural way. I'm not advocating O.N.E. (who knows if it's hype or genuinely pure coconut water), but I can personally attest to the benefits of it.

Can hyperbaric chambers be used to simulate elevation? ie, could other players use them to acclimate if they were traveling to Denver to play the Donkeys? I'm not sure how they work, so forgive the basic technical question.

Magtitan
Aug 13, 2010
06:26 AM

I’ve looked into using and buying a PowerBalance bracelet as I have worked with magnetic and ionic therapies for years now as a football physio for years now so I wanted to see if there was anything in PowerBalance that I could use or possibly recommend.

I can say with much certainty that IT IS COMPLETELY USELESS!

There have been therapies which use magnets and Ionic technology for years and companies who actually put this technology into their products such as Trion:Z.

But PowerBalance manufacture their bracelets for $1 apiece and essentially place a placebo sticker on it!

If you want to give a multimillion $ corporation your $29 out of the $30 it will take you to buy a plastic band with a sticker on it, then please go ahead, but if you really want to try out this kind of magno-ionic therapy then look at someone like www.trionz.com who have been around much longer and actually use real technology in their products.

David
Aug 13, 2010
08:59 AM

The "Powerband" bracelets and other "gimmick jewelry" are a marketed and designed to defraud the poorly educated, which I guess includes some pro athletes.

Of course.. I guess it is possible that the athletes know better.. but are acting as paid spokesmen in a deal that exchanges free product and cash for endorsement of the junk.

1. There is no "mysterious unmeasurable energy field" in the human body. Chi does not exist. With apologies to Eastern culture and religion.. modern science has closed the book on this subject conclusively.

2. The human body is not magnetic. What little iron exist in the blood cannot be affected by magnets placed on the skin. If it did.. when any human being got into an MRI machine their body would be ripped apart since MRI's employ magnetic forces several orders of magnitude higher than any non-powered magnet.

3. To the poster spamming for the trionz bracelet... there are so many false claims on that page a high school physics student could tear them apart. It's just another company full of fraudulent claims that likes to throw in some scientific sounding terms that they don't understand to try to give them an air of legitimacy.



Mr. Murder
Aug 13, 2010
12:17 PM

Cardios and MMA make sense. Maybe discuss the trend on stretching. Several m,ajor schools did research on the dynamic(static) vs. bounce/quick stretching. Less injuries occur with the latter.

I'm Just Sayin'
Aug 13, 2010
04:05 PM

I'm not an expert but I don't think the bible mentions magnets or hyperbaric chambers so I have no use for either.

Reality_Check
Aug 13, 2010
07:35 PM

Magnetic therapy and magnetic bracelets of any kind do absolutely nothing for you. Science has proven this over and over again. The only benefit ever seen is the placebo effect...to which I say, why not just save the money and believe that you're better, and there you go...

To those who do think that magnetic bracelets do work, James Randi has a million dollars for you, all you have to do show that they do...

www.randi.org

Art
Aug 13, 2010
10:45 PM

Magnetic bracelets, insoles and whatever else can be VERY dangerous or very beneficial. I say this because my father was a chiropractor/applied kenisiologist to world-class athletes. He used an accupuncture technique with magnets but without the needles (which have magnetic polarities). He could turn on/off an athletes body to "balance" muscles and their firing mechanisms in an instant as he had vast knowledge of the bodies electrical "circuit board". He was emphatic that magnets could/would cause severe imbalance leading to body weakness, and fatigue...leading to injury if used improperly as our bodyies are more "electrical" than medical science realizes. I wish I could explain this to some of these guys. I saw it first hand in weightrooms with professional athletes. He could strenthen them and weaken them in an instant to their amazement. He was a man before his time.

Rob
Aug 16, 2010
09:05 PM

Art says our bodies are more electrical that science realizes. Really? Science has know about electrical currents in our bodies and brains for decades and continues to study electrical forces in regards to muscle movement, nerves, thought, etc. It is not a new idea that science is just coming around to. And those magnets? Pure flim-flam. We are not magnetic ( we would explode in MRI machines if we were, as David said above). Pure garbage.

Chris C.
Aug 16, 2010
10:01 PM

"There is no "mysterious unmeasurable energy field" in the human body. Chi does not exist. With apologies to Eastern culture and religion.. modern science has closed the book on this subject conclusively. "

How silly a thing to post. Not that I believe there is such a field, I don't. But the whole point is "unmeasurable". Science can estimate and argue the answers to many things, it can virtually never be 100% definitive, just measures of surety that can approach but never reach 100%. Think of all the models based on Newtonian mechanics that had to be adjusted or just torn down. Or going further back when Ptolemy's brilliantly detailed and long-lived predictive tables finally collapsed. Even the discovery of the cosmic background radiation while strengthening the big bang theory in some ways ultimately weakened the initial theory in other ways (due to the unexpected uniformity of the radiation).

Nah, scientific theories can have a high -- very high -- level of confidence behind them and when they do they're rightfully recognized as something useful because they've thus far proven predictive (and predictive is a key), but they're never "conclusive" in the sense of being able to 100% rule anything out.

Chris C.
Aug 16, 2010
11:30 PM

"There is no "mysterious unmeasurable energy field" in the human body. Chi does not exist. With apologies to Eastern culture and religion.. modern science has closed the book on this subject conclusively. "

How silly a thing to post. Not that I believe there is such a field, I don't. But the whole point is "unmeasurable". Science can estimate and argue the answers to many things, it can virtually never be 100% definitive, just measures of surety that can approach but never reach 100%. Think of all the models based on Newtonian mechanics that had to be adjusted or just torn down. Or going further back when Ptolemy's brilliantly detailed and long-lived predictive tables finally collapsed. Even the discovery of the cosmic background radiation while strengthening the big bang theory in some ways ultimately weakened the initial theory in other ways (due to the unexpected uniformity of the radiation).

Nah, scientific theories can have a high -- very high -- level of confidence behind them and when they do they're rightfully recognized as something useful because they've thus far proven predictive (and predictive is a key), but they're never "conclusive" in the sense of being able to 100% rule anything out.

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