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The contract conundrum

Agents who follow the rules sometimes suffer the consequences. Jack Bechta

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The majority of college head coaches ask their players to refrain from talking to agents until after the season has ended. Many agents, however, contact players and want to talk to them before the season starts. This is a long-standing conflict of interest that occurs as college juniors and seniors find themselves at the border between their college and pro careers. While many coaches want them to focus on the former, the players are eager to start planning for the latter. Various issues arise from this, all of which have the potential to affect an athlete’s future career in a negative way.

Because nothing is being done to change the system, this conflict continues to take place every year. Agents persist. Coaches remain unaware. Players are willing to meet and talk. Most formal screening programs established by universities are ineffective in highlighting good agents. Parents become overwhelmed while trying to serve as buffers and receptors of information. The most aggressive and even unscrupulous agents are rewarded, while those who honor the wishes of head coaches are penalized for their patience.

Last May, I called a small 1A school and left a message for the head coach, saying I wanted to meet with one of his seniors in the summer. Since I also represent coaches, I’m very sensitive to their wishes, and I always go through the front door to contact players. Like many other times, I never heard back. I then contacted the pro coach liaison, a position coach in charge of handling pro scouts. Three messages later, he finally called me back, and I explained my intentions. I reminded him that I had represented the highest draft pick ever in the school’s history just a few years earlier and remarked how well things were going for that player. I asked the coach if I could have a meeting with the prospect in their football office. I told the coach that everything I do as an agent is transparent, and I wanted them to be a part of the process, reassuring the head coach that everything would be on the up and up. However, after the pro liaison talked to the head coach and actually recommended to him that I might be a good fit for his player based on their previous high draft pick, the coach was adamant that there would be zero contact with any agents for his star player.

Charlie WeisAPNotre Dame head coach Charlie Weis and other collegiate coaches often have to deal with agents trying to talk to their players during the season.

After hearing that, I sent a letter and brochure to the player in care of the football office. I also did some work, got an email address for the player and contacted him several times. My goal was to simply let him know I was very interested in working with him. Finally, in August, I received a response that said, “Thanks for the interest, but I already met with three agents this summer and most likely will go with Agent X.”

I responded with a “Thanks for getting back to me and good luck. I’m here if things change.” I didn’t tell the player, but Agent X has high turnover rate, has been fined in the past for an unscrupulous violation and isn’t respected in the agent community. Once again, the aggressive agent going through the back door is rewarded, and the head coach has no idea what’s going on with his own players.

There are players who do adhere to their coaches’ wishes, and some even have parents who are qualified to do the screening. Unfortunately, however, there are many parents who get overwhelmed by the process and simply fall in love with the agent or agency that has the most well-known players.

The conundrum for respectable agents is this: Do I wait until after the season to begin contacting players, or do I get my foot in the door as soon as possible against the wishes of many college coaches?

The conundrum for the player is this: Do I wait until after the season to start the process and cram it into one week after the bowl game, or do I go against my coach’s wishes and start interviewing some agents now?”

The players who rush to make a decision usually regret it. Many players even sign with the first agent they meet just to get the process over with and begin training for the Combine. Those who take their time start the process early, listen to several types of agents and practice due diligence. They usually make a great decision and rarely have to change agents.

I believe there should be a formal process and a window in May, June or July in which players, coaches and agents can have direct contact with seniors. This would at least allow the athletes to start the process, learn about some prospective representatives and get a feel for the business side of their own futures. During camp and the season, contact can be restricted to off weeks and/or the time between the last game and bowl games, or even put off until after the season. This way, players won’t make hurried decisions, coaches can be part of the process that’s currently happening behind their backs, and players and parents will have sufficient time to identify and select quality representation.

The current system, or lack of one, needs improvement.

Follow me on Twitter: jackbechta

Comments

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tviper
Sep 29, 2009
03:23 PM

Jack, very interesting article. What programs or books would you recommend for an attorney that is interested in learning about the NFL agency process? Thanks in advance.

Jack Bechta
Sep 29, 2009
06:15 PM
Jack Bechta

Read'em all: Steinberg, Dell, Rosenhaus, and most of all David Faulk as he is probably the most credible. You have to navigate trhough the self promotion to find useful tips.

Bestcelebrity
Sep 30, 2009
07:02 AM

Very good article.
Thanks

Chris
Sep 30, 2009
12:38 PM

Interesting insight.

AZPanther
Sep 30, 2009
01:43 PM

As always a great read Jack.

As a sales person I make decisions based on who I want to work with more so than how much I can make off that relationship. Sometimes to my determent. My belief is that if you keep doing the right things you will prevail in the long run. Being respected in your industry is the most important goal in any business. I believe that you have achieved that along with success and you should be proud of that.

I was wondering how many times you ask yourself this question. If this prospect is going to be so reckless that he will rush one of the biggest decisions of his life, then how much more work is that going to cause me in the future?

Could you get more guys like Kelly Gregg that aren't a hassle and free you up to do your job helping them make money as opposed to someone that takes up more of your time that takes you away from other clients? How much are you interviewing them as well as recruiting?

Cruz Herr
Sep 30, 2009
04:40 PM

Hi Jack. I am big supporter of you and your work. I love the new vlogs..when can we expect another? ..On another note I am aware of your relationship with several former U of Iowa players and I was curious to know if there are any programs/schools that the coach generally has a bigger influence on players picking agents? Take care.

Lou
Oct 01, 2009
01:17 PM

Would you recommend taking the NFL agency test before securing clients? I'm just wondeirng how you compete as a new agent in th NFL with the big names? Any guidance would be appreciated.

Professor7
Oct 01, 2009
04:37 PM

Hey Jack, speaking of following the rules. There are a few agents in the league saying that you spilled the beans on what was supposed to be a confiedntial meeting between various high-up sports agents and the director of the player union De Smith. A few agents have said it was supposed to confidential but you talked about it on one of your pod casts here on NFP. Is this true?

Gotta give you props for being considered one of the "high-ups" in the agent community but if this is true you might want to be more careful when trying to scoop the competition regarding sports news. If this is not true, then I suggest you address this as soon as possible because a few big name agents are pointing the finger at you.

I know the meeting is going on today so I'm sure your busy. But I will say, the people who screen the responses that are displayed on this website do a very good job of creating a security blanket for you guys. If this post doesn't make it to the website, then I'll know it's probably true.

Jack Bechta
Oct 01, 2009
05:37 PM
Jack Bechta

Professor, i sincerely doubt agents are saying, 'that I spilled the beans about the conference call." They know that's not my style. However, since it was written about on the NFP site, i am sure Florio wanted to make that connection for self serving reasons. 14 months of writing and I have never divulged important player, team, or union information. I am not a reporter. I didn’t go to an Ivy League school but I'm not that stupid to jeopardize my reputation and standing with the PA. I take great offense to the allegation. But considering the source......

Lou, you can't get a client "before" you become certified. Take the test and go compete like any other business. Good Luck!

Jack Bechta
Oct 01, 2009
05:40 PM
Jack Bechta

one more thing professor. I have never done a Podcast on the NFP and have never talked about it, so not sure where you are getting your info!

Brian Adkins
Oct 01, 2009
07:01 PM

Great article, Jack, as a newly certified agent, this is something I've started having to deal with. How did you go about establishing relationships with different coaching staffs when you first started and with new coaches at new schools? Cold calling? Email? Through other existing relationships? All of the above?

Even if it were Mr. Bechta "who spilled the beans" (which it wasn't), he would have been doing the right thing. As a new agent facing the already high barriers to entry into this profession, it allowed me to contact the NFLPA regarding this secret meeting and hopefully I will be able to obtain the information that is talked about in this meeting.

Anyway, keep up the good work, Jack, I love reading your insights into the business.

ordinaryjoe
Oct 02, 2009
02:07 AM

Jack, Very insightful column as usual. I am sure you have been asked this question before. I would like to hear your opinions on the "Jerry Maguire" movie as it pertains to agents and their relationships with players (not the romance portion). Thank You.

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