The Minnesota Vikings announced they will take advantage of the NFL’s new policy that allows them to lower the percentage of tickets required to be sold in order to air games on local television.
The club revealed on its Web site that it will use 90 percent as the threshold for tickets to be sold in order to avoid a local television blackout within a 75-mile radius of the Metrodome. That means the Vikings can have roughly 6,000 unsold tickets and still be on local television.
“By reducing the ticket manifest, the Vikings are in a better position to achieve the team’s goal of reaching as many Vikings fans as possible and have all 2012 home games locally televised,” the club said in its release,
“It’s important for the Vikings to take advantage of a new policy that benefits our fans and helps us achieve our goal of having our games televised throughout Minnesota,” said Vikings Vice President of Sales and Marketing and Chief Marketing Officer Steve LaCroix. “Our focus remains on selling every seat in Mall of America Field, and we will continue to work hard to achieve that. This flexibility, however, puts us in a better position to have our home games are locally televised.”
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Brad Biggs covers the Bears for the Chicago Tribune