STRENGTHS - Reed is a smooth, fluid athlete capable of making tight cuts when given a free release on his breaks. He displays good acceleration and burst off the LOS, which allows him to consistently beat LBs vertically. He plucks the ball naturally away from his body, and shows the ability to high point balls in traffic as well as adjust to off target throws. After the catch, he is extremely competitive, and flashes not only the power to run through tackles but the foot quicks to elude defenders in space. He is also a competitive blocker, as he fights to the whistle despite strength limitations and poor technique. While he clearly needs to add weight to his frame he is solidly built and should be able to pack on another 15-20 lbs.
WEAKNESSES - Reed is a classic tweener that lacks the speed to play WR and the natural power and strength to be an in-line TE. When blocking he tends to bend at the waist and get overextended, causing him to fall off blocks early. His poor strength at the POA is also a concern when blocking, but is even more evident when facing physical coverage, as he struggles to get clean releases off jams. He must learn to better use his hands to set defenders and protect his frame against press coverage, and fight harder to get out of his breaks and stay on his line.
SUMMARY - Jordan Reed was a difficult player to evaluate because he does not have a natural position at the next level. He does not have the power to block in-line and consistently falls off blocks early because of poor base and leverage. Although he is a highly effective receiver when he isn't challenged off the LOS, he lacks the speed needed to play on the outside and is not likely to transition to WR. All this being said, he is a smooth route runner with excellent burst when given a free release, and he is a highly competitive runner after the catch. He also displays outstanding hands, as he consistently plucks the ball away from his body, and has the leaping ability and body control to go get off target throws. He is likely to have a role at the next level similar to that of fellow former Gator Aaron Hernandez, as he is most effective when allowed to play in space away from the jam and away from in-line blocking assignments. Because today's NFL is so predicated on creating mismatches in the passing game, Reed is worth a day two selection for a team willing to line him up off the LOS.