Spirit Airlines is hoping to cash in on the Miami Dolphins' controversy involving indefinitely suspended offensive guard Richie Incognito.

Located in Miramar, Fla., the airline has started a new ad campaign having fun with the Dolphins' alleged  bullying situation with Incognito and teammate Jonathan Martin.

"Don't be bullied by high fares!" the advertisement states, citing a savings of $24. "Fly incognito out of Florida and other cities with this deal!!"

The ad includes a photo of a business man wearing a helmet in the Dolphins' colors.

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Aaron Wilson covers the Ravens for The Baltimore Sun.