Nike using lasers to project pro-Oregon messages
The marriage of Nike and Oregon really is an indestructable force. The nation will find out on Monday night in Glendale, Ariz., if Heisman Trophy winner Cam Newton and Auburn can crash the party and thwart the Quack Attack in the BCS National Championship game.
The college football world was abuzz shortly after the regular season ended when Nike unveiled the new uniforms that Oregon will wear in the title game.
Now, The Swoosh is bringing an all-out technological blitz.
Check out the sick images photographed from the Bud Light Fiesta grounds at sunrise, as Nike supported a unique campaign promoting the Ducks against the backdrop of the Camelback Mountain.
Approximately two miles from laser projectors, the face of the mountain is the site of a light show with projected images including the slogan 'Just Do It,' the Oregon Ducks 'O' and the Nike Swoosh. The images are hundreds of feet wide and use the world's largest full-color entertainment lasers.
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