Aaron Rodgers in position to cash in after victory
Get ready to see a lot more Aaron Rodgers.
If the Green Bay Packers quarterback and the MVP of Super Bowl XLV is ready to cash in on his success, he’ll find no shortage of companies willing to pay him this offseason.
According to a story by Don Walker in the Milwaukee Journal Sentinel, Rodgers could begin to earn as much as $3 million annually as a pitch man. It’s nowhere near Peyton Manning, the Indianapolis Colts quarterback who reportedly pulls down up to $14 million a year in off-field earnings, but it’s a heck of a start for someone who plays in the smallest market in the league.
“You're looking at the next up-and-coming guy in the NFL," Doug Shabelman, president of Burns Entertainment in Evanston, Ill., told Walker.
Rodgers took his act to Disney World in Orlando, Fla., on Monday and capped the day with an appearance on “The Late Show” with David Letterman.
"You can't say enough of his Super Bowl performance, but his entire run through the playoffs," Shabelman said. "He took over a storied franchise and put it into the limelight. We'll likely see a lot of Aaron Rodgers in terms of his marketing opportunities. He's got a winning smile and a terrific franchise behind him."
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Brad Biggs covers the Bears for the Chicago Tribune