Biggs: Arena league, NFL Network partner up
Give the new Arena Football League, currently known as AF1, credit. It’s aligned itself with one of the best possible partners.
Sports Business Journal reports this morning that AF1 has struck a deal with NFL Network to carry a game of the week on Friday nights. It’s not network television – the defunct Arena league was in a partnership with NBC for a while – but it will be selling its brand on a station that sells only football. The season begins in April.
According to the report, AF1 will sell the advertising and split the revenue with NFL Network, which will supply the broladcasting talent. It’s a one-year deal with an option for a second year.
“We embrace football at all levels,” Charle Coplin, the vice president of programming for the NFL, told Sports Business Journal. “This spring schedule gives us a weekly live game featuring some players who may eventually play in the NFL.
“They are playing at a time where it made perfect sense for our schedule,” Coplin said.
Sports Business Journal said that AF1 will be renamed the Arena Football League before the start of the season. There are 15 teams for this coming season.
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