Biggs: Jimmy Johnson a pitch man for male performance enhancer

How ‘bout that ExtenZe?

Former coach Jimmy Johnson, who once hailed, “how ‘bout them Cowboys?” will now be singing the virtues of a male enhancement supplement, the Dallas Morning News reports.

Johnson has signed on to be a pitch man for ExtenZe and he will claim to be a consumer of the product in television ads that will begin soon.

"Most men want to perform the best they can in just about everything," Johnson says one spot. "Isn't that why we buy the biggest and best of everything?"

According to the report, Johnson will finish the commercial with the tagline: "Go long with ExtenZe. I do."

Johnson isn’t the first Super Bowl winning coach to team up with a company like this. Mike Ditka, the consummate salesman, previously did work for Levitra. Who says macho men can’t tackle a sensitive subject?

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