Biggs: Lions lower many season ticket prices
The Detroit Lions can sell to the players association that they’re in need of some significant change when it comes to the CBA.
That’s what a freeze in ticket prices and a move to lower the price of 19,000 season tickets means. There is no other way to spin it in Detroit, where economic struggles run deep.
"We are very appreciative of the extraordinary support of our fans," team president Tom Lewand announced on the club’s Web site. "Their passion for this team is among the best of any professional sports franchise. Over the past two seasons we have offered several ticket options with the hope that more Lions' fans will have the opportunity to attend games at Ford Field. We believe this is another positive and more affordable option for our fans.”
Prices are being dropped between $10 and $40 on selected seats, affecting 16,000 seats in the lower and upper levels and 3,000 club seats. They’re not just nose-bleed seats being dropped. There are more than 13,000 season tickets that are being dropped in the 100 and 200 levels.
It’s no secret the Lions have struggled to sell out Ford Field in recent seasons. I attended the season finale there on Jan. 3. The uppermost club level was empty. Not sparsely populated. Empty. Those are the premium seats the club counts on for big bucks. Hopefully, the economy will turn soon for everyone in Michigan, including those who spend their hard-earned dollars following sports teams.
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