Biggs: Super Bowl does big numbers for CBS

Who knew a game not involving at least one team from a major media market in the Super Bowl could draw so well.

Final figures will be released later on today, but there reportedly is a strong chance Super Bowl XLIV will go down as the most-watched Super Bowl in history and top 100 million viewers, edging the thriller between Pittsburgh and Arizona last year that registered 98.7 million.

Nielsen Co. says that the Super Bowl, boradcast Sunday by CBS, achieved its highest overnight rating in 23 years. A quick measurement, whatever that is, of the country’s 55 largest markets gave the New Orleans Saints’ victory a 46.4 rating, more than four points better than last year’s game and the highest since the New York Giants tussled with the Denver Broncos in Super Bowl XXI.

What does it all mean? Well, some observers would suggest it’s as good of a reason as any for owners and NFLPA leaders to see if they can get on the same page to reach an agreement so both parties can continue to enjoy the rabid popularity the game has. Failure to do so could only harm both parties.

What else does it mean? America loves a great story. The Saints provided one all season long.

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Super Bowl accommodations in Miami have been provided to the National Football Post by the beautiful Catalina Hotel and Beach Club. Click on the link to learn more about this stunning boutique hotel in the heart of South Beach.

Upcoming Games

Oct 29th, 8:20 PM

Atlanta +2 -110

Carolina -2 -110

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Nov 1st, 1:00 PM

Pittsburgh +4 -110

Baltimore -4 -110

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Nov 1st, 1:00 PM

Minnesota +7 -105

Green Bay -7 -105

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Nov 1st, 1:00 PM

NY Jets +19.5 -110

Kansas City -19.5 -110

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Nov 1st, 1:00 PM

Indianapolis -3 -115

Detroit +3 -115

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Nov 1st, 1:00 PM

Tennessee -5.5 -110

Cincinnati +5.5 -110

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Nov 1st, 1:00 PM

Las Vegas +2.5 -110

Cleveland -2.5 -110

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Nov 1st, 1:00 PM

New England +3.5 -110

Buffalo -3.5 -110

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Nov 1st, 1:00 PM

LA Rams -3.5 -110

Miami +3.5 -110

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Nov 1st, 4:05 PM

LA Chargers -3 +100

Denver +3 +100

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Nov 1st, 4:25 PM

San Francisco +3 +100

Seattle -3 +100

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Nov 1st, 4:25 PM

New Orleans -4.5 -110

Chicago +4.5 -110

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Nov 1st, 8:20 PM

Dallas +9 -110

Philadelphia -9 -110

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Nov 2nd, 8:15 PM

Tampa Bay -10.5 -110

NY Giants +10.5 -110

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Nov 5th, 8:20 PM

Green Bay +1 -110

San Francisco -1 -110

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