Biggs: Tebow Super Bowl ad sparks controversy
MOBILE, Ala.—Tim Tebow took some flak for his performance in the first day of practices at the Senior Bowl, and now he’s catching some more off the field.
A national coalition of women’s groups is trying to influence CBS to dump a Super Bowl ad featuring the quarterback and his mother, one that an Associated Press report claims will likely include an anti-abortion message and will cost between $2.5 million and $2.8 million.
“An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year -- an event designed to bring Americans together," Jemhu Greene, president of the New York-based Women's Media Center, told the Associated Press.
Several prominent women’s groups, including NOW and the Feminist Majority, bare on board with the protest, but the report states that CBS has given approval for the 30-second ad during Super Bowl XLIV on Feb. 7. A CBS spokesman called the ad “appropriate for air.”
In one of the most coveted time slots of the year for advertisrers, the ad, which is being sponsored by the Christian group Focus on the Family, will share the story of Pam Tebow’s pregnancy in 1987 when she ignored doctors suggestions she get an abortion and had her fifth child after falling ill during a mission in the Phillipenes.
"I know some people won't agree with it, but I think they can at least respect that I stand up for what I believe," Tebow said. "I've always been very convicted of it (his views on abortion) because that's the reason I'm here, because my mom was a very courageous woman. So any way that I could help, I would do it."
"There's nothing political and controversial about it," Gary Schneeberger, a spokesman for Focus on the Family, told the AP. "When the day arrives, and you sit down to watch the game on TV, those who oppose it will be quite surprised at what the ad is all about."
The women’s protest group seemed upset with Focus on the Family as much as it was upset with the ad.
"By offering one of the most coveted advertising spots of the year to an anti-equality, anti-choice, homophobic organization, CBS is aligning itself with a political stance that will damage its reputation, alienate viewers, and discourage consumers from supporting its shows and advertisers," a letter of protest read.
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