Corporate sponsor helps Jags avoid blackout

The Jacksonville Jaguars have avoided a TV blackout for this Sunday's home game with the Cincinnati Bengals by running an end around to avoid the problem, says Gene Frenette of the Jacksonville Times-Union.

Frenette says the team has used the beer company's deep pockets to skirt the spirit of the NFL's blackout rules. And while no one is getting two Jaguars tickets with every 12-pack (at least we don't think that's the case), Frenette has issues of using corporate purchases to keep a non-blackout streak going, because it cheapens the value of the product. To that point, having a company purchase and distribute the tickets does sort of give things a "minor league baseball" feel to the easy availability of game tickets.

"But at some point, the ticket giveaways and not abiding by the true spirit of NFL blackout rules have to stop because that devalues the product. The Jaguars said they initially declined Anheuser-Busch’s assistance but relented because, in part, they wanted to keep the momentum going of not having a blackout since 2009," Frenette writes.

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Terry McCormick covers the Titans for

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