Early indications are draft in prime time a TV success

A prime-time draft to kick off a three-day event turned into the touchdown that the NFL was expecting.

According to a tweet by Greg Aiello, the league’s senior vice president of public relations, draft ratings were up 30 percent vs. last year’s first day of the draft (Saturday 4 p.m. to 7:30 p.m.) and 55 percent up over the 2008 draft (Saturdaty 3 p.m. to 6:30 p.m.).

The NFL was able to not only draw ratings but thrive in prime time when it went head-to-head with NBA and NHL playoff games and regular season baseball action. It’s no surprise the NFL is going to take on the World Series head-to-head on a Sunday night this year. The league believes that football is king and certainly the draft ratings from Thursday night support that.

How ratings for rounds two and three will fare tonight remains to be seen. As much as this draft and the depth of it has been hyped, chances are the league draws good numbers again. Stay tuned.

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