Patriots apologize over Twitter controversy
To be fair to the New England Patriots, no one could have actually predicted the utter mess that would transpire from what otherwise seemed to be a harmless Twitter campaign.
The Patriots, in hope of getting 1 million followers to their Twitter account, set up a script where if someone retweeted a picture of a Patriots jersey, the "digital jersey" would then feature that person's Twitter account name and a message from Rob Gronkowski in a personalized re-tweet from the Patirots.
Well, when one user featuring a racial slur in its handle — the n-word to be precise — decided to take part, the Patriots' system did not filter it out, thus making the result a public relations nightmare. Essentially, the resulting tweet from the organization was thanking a racist. The tweet has been deleted but SB Nation took a screen shot of it. It's not safe for work so view at your own risk.
The Patriots have since apologized for the Twitter malfunction.
"We apologize for the regrettable tweet that went out from our account," the organization tweeted. "Our filtering system failed & we will be more vigilant in the future."
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