Report: Vikings' naming rights deal could be worth $15 million annually
The Minnesota Vikings, with aid from the NFL, are expected to pay about $477 million for their new stadium.
Over the course of the 30-year lease, owner Zygi Wilf could get nearly that much back in a naming rights deal.
According to Charley Walters of the St. Paul Pioneer Press, Wilf could get as much as $15 million a year in a naming right fee. Add that up and it would be more than $400 million over 30 years.
The hope is the Vikings will be able to open their new building in 2016. Naming rights deals have become difficult for some clubs to sell. It took the Giants and Jets a while to slap the name MetLife on their new stadium. Dallas Cowboys owner Jerry Jones has yet to find a deal that suits him for his stadium.
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Brad Biggs covers the Bears for the Chicago Tribune