Sincerity, wholesome approach fuel Tebow phenomenon

Tim Tebow's appeal is as much for his genuinely sincere approach to life, as much as for his football ability and competitive desire to win.

Tebow and the phenomenon he has created around the NFL are profiled in the latest edition of Vogue Magazine with a story titled "Superman Returns: Tim Tebow Touches Down in New York."

In the article, Tebow talks about his goals of helping people through his foundation and touches on life after football, which could include even politics. The story even talks about what Tebow is looking for as a single guy in the NFL looking for Miss Right.

Most of all, the story reinforces many of the things we already know Tebow stands for, regarding his geniune devotion to faith, family, friends and football, and to just helping people in general.

“He’s a force,” says actor Jon Hamm, who is one of Tebow’s new celebrity friends. “Completely genuine—nice and funny and down-to-earth. First and foremost he wants to be a football player, not a media sensation or have a reality show.”

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Terry McCormick covers the Titans for

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