Web site for adulterers tries to put its stamp on NFL stadium
First, a restaurant chain known as Pink Taco tried to get into the stadium naming rights business four years ago in Arizona.
Now, a dating Web site catering to adulterers is trying to stamp its name on the New Meadowlands Stadium, offering up $25 million over five years in order to have its name plastered on the football palace for the New York Giants and New York Jets and the home for Super Bowl XLVIII in 2014.
AshleyMadison.com has offered to pony up big-time bucks for the naming rights to the stadium in East Rutherford, N.J., a proposition that will never come to pass.
“The offer letter was set to arrive Thursday at the New Meadowlands Stadium head office,” Ashley Madison CEO Noel Biderman said in a statement to the National Football Post. “We've given them until June 17 to give us a response. We've also asked them to keep us apprised of any competitive bids.”
The only other known offer for naming rights has come from the German insurance giant Allianz. The clubs nearly struck a deal with Allianz two years ago but that collapsed after the New York Daily News reported that the company not only insured engineers at Auschwitz concentration camp for Adolf Hitler, that the company had an executive who denied to pay off life insurance policies to Jewish policy holders after the Holocaust and to present day.
Ashley Madison has tried to generate radio advertising in the past but it hasn’t always gone over well. Stations have pulled the ads when callers flooded the offices with complaints. The Giants and Jets are reportedly seeking a deal that will net them $30 million but as we’ve seen with Jerry Jones in Dallas – the Cowboys have not yet sold naming rights to their new stadium – that money can be hard to come by in this economy.
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