A couple of interesting notes from the football biz this week….
The new stadium about to open in Dallas will be a gleaming beacon for the Cowboys and the NFL -- a grand and glittery representation with no expense spared, including 60-yard-long video boards hanging above the field and the best in luxury seating the league has to offer.
But when this Texas treasure opens next month, with the NFL’s highest profile team (and owner) playing in it, its name will be, well, Cowboys Stadium. There is no naming-rights sponsor.
Once again, a sign of the times. The Cowboys are one of, if not the most aggressive team in the NFL looking under every rock to find more revenue -- and a naming-rights sponsor for their impressive new building would be the most prized piece of inventory a sponsor could have. But there is none, for now.
Perhaps there were suitors, but the Cowboys chose to stay with the simple name they have and eschew the income. Perhaps, but it doesn’t sound right. A more likely scenario is that the continuing financial crisis has made the long-term nine- or 10-figure naming-rights deals obsolete.