How Howie Roseman Is Returning The Eagles To Form
When the NFL free agency tampering window opened at noon on March 7th, the DeChippification of the Philadelphia Eagles became the top priority for General Manager Howie Roseman. Since the start of free agency, Roseman has shipped out the "Kelly guys" and attempted to reload to compete next season in the weak NFC East.
Ever since Chip Kelly won the power struggle prior to the 2015 season, Roseman has been pushed to the back seat of football operations. News broke that Kelly had even moved Roseman's office to the business side of the organization and away from all things football. Now, with Kelly in San Francisco, Roseman is back in charge and taking a swing at the team formerly run by Kelly.
More importantly, Roseman is returning to pre-Kelly traditions by rewarding guys already on the team and plugging holes without breaking the bank through free agency. Before free agency began, Roseman made his name by doling out contracts to current players such as Zach Ertz, Brent Celek, Lane Johnson, Malcolm Jenkins, Vinny Curry, Najee Goode and Sam Bradford. In addition, he has made it a point to rid the locker room of guys brought in by Kelly, especially those who are overpaid and/or a problem in the locker room. See: DeMarco Murray.
Roseman wasted no time in taking care of business, starting with the trade of cornerback Byron Maxwell and linebacker Kiko Alonso to the Miami Dolphins. Roseman was able to dump the $63 million salary of Maxwell, rid the team of two disappointing players and jump five spots in the first round of this year's draft. Most characterize this deal and the DeMarco Murray trade as great moves for the Eagles.
Major props to Philly's Howie Roseman for being able to peddle Maxwell and Murray contract on the same day. I didn't think it was possible— Jason La Canfora (@JasonLaCanfora) March 8, 2016
#Eagles are a better team with Murray not on the roster— Eliot Shorr-Parks (@EliotShorrParks) March 8, 2016
Little time passed before the next overpaid Kelly signing was packing his bags. Later that same day, Murray was shipped to Tennessee for a swap of fourth round picks. The 2014 rushing champion was traded for virtually nothing, amplifying the severity of his locker room issues and horrible contract. Still, many see this deal as a win for the Eagles, as ridding the team of that kind of baggage was huge for the organization to take the next step towards success.
The next step started with the small signing of cornerback Leodis McKelvin, but didn't stop there. Roseman flexed his muscles by reaching agreements with Rodney McLeod, Brandon Brooks, Chase Daniel, Ron Brooks and Nigel Bradham. These signings signaled not only a return to the old way of doing things, but a change in philosophy for the organization: collaboration.
Before Kelly's power revolution, Roseman had a clear method for free agency. After the disaster that was the 2011 offseason, Roseman resorted to signing mid-tier free agents to reasonable contracts. The signing of Malcolm Jenkins in 2014 is a prime example of what I mean by this. Big name safeties such as TJ Ward, Jarius Byrd and Donte Whitner were on the market looking for big pay days and the Eagles were in dire need of a safety.
Instead of writing a huge check to a top-tier free agent, Roseman gave Jenkins a safe three year deal. In 2015, that same "mid-tier safety" was Pro Football Focus' top ranked safety. If Jenkins hadn't performed as hoped, the team would only have one year at a low cost before being freed from that contract. Roseman is hoping to replicate that same success this offseason.
With the likes of Eric Weddle and George Iloka on the market this year, the Eagles went for a young, rising safety named Rodney McLeod. Although Roseman gave McLeod a nice pay day, it still resembles a "Roseman move". Unlike last season, when Kelly lured Maxwell to he Eagles with $63 million, Roseman is going after the productive, less expensive options to fill holes throughout the team. So far, the fans seem to love this way of doing things.
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Even though Roseman has recovered his office and all of his power, he hasn't let it go to his head like Kelly did. Whereas Kelly was a dictator, Roseman's rule more closely resembles a democracy. This is evident by the new presence of collaboration around the NovaCare Complex. In the introductory press conference of the recent free agent signings, head coach Doug Pederson addressed the communication between him and Roseman.
"Our offices are about four doors away, so we have to yell a lot down the hall. But no, the communication has been me walking to his office, him walking to my office, going over our roster," said Pederson.
"So that communication has been very well received over the past month and really since I've been here. That's something that will continue now on through this draft process."
Roseman and Pederson are in constant communication with one another, evident by the signings this offseason. Daniel and Brooks are two guys that Pederson has targeted since day one. Daniel was with Pederson in Kansas City while Brooks is the type of big, athletic guard Pederson prefers on his offensive line. But the communication doesn't stop there.
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Defensive coordinator Jim Schwartz has clearly had his fair share of input in the free agent signings. Three former Buffalo Bills have been signed this season, all having played under Schwartz in 2014. Bradham, Brooks and McKelvin have all alluded to Schwartz being a reason for signing with the Eagles, citing his coaching style and scheme as reasons for following him. All four, including McLeod, possess the physical, athletic style Schwartz looks for in his defenders. Clearly, Roseman is communicating and collaborating with Pederson and his staff to field the best product on Sundays.
Roseman has taken steps to eliminate the issues created by Kelly. He has traded seemingly untradeable contracts, collaborated with Pederson and his staff, and signed players, old and new, without breaking the bank. Roseman's execution has been near perfect so far, but his kryptonite is fast approaching. This offseason has been characterized as a success for the Eagles around the league, but if he wants the full approval of Philly fans, he has to strike gold on draft day, which is something he hasn't been able to do in the past.