November 10, 2015 - Jesse Lawrence
Brady, Manning Generating Highest Second-Half Ticket Prices on Secondary Market
The 2015 NFL season is officially over the mid-season hump, and three undefeated teams still remain. The Carolina Panthers and Cincinnati Bengals have captivated national attention with 8-0 starts, but the surging New England Patriots are doing so with a vengeance – and creating massive ticket demand on the secondary market in the process. According to online ticket aggregator TiqIQ, the average secondary market price for Patriots tickets across the team’s remaining three home games at Gillette Stadium this season is $478.67. That is easily the highest average price among all 32 NFL teams, and the defending Super Bowl champions will likely continue to see prices rise should they keep their unbeaten streak alive. In fact, all three home games remaining own a get-in price above $150, which is higher than the average price of six other teams in the NFL. Chew on that, Johnny Football. Tom Brady and the Pats aren’t the only group garnering massive ticket demand this season, however. While general consensus may agree that Peyton Manning’s best days are behind him, his Denver Broncos own the second most expensive tickets in the league this season. Broncos tickets on the secondary market average $439.52 over five remaining games at Sports Authority Field, making the Patriots and Broncos the sole owners of an average ticket price above $400. Manning has struggled over the first half of the season, but a lethal Broncos defense has allowed the team to cruise to an AFC West-best 7-1 record. It is certainly possible that the 39-year-old future Hall of Famer will hang up his cleats for good at season’s end, too, which is driving a massive demand for tickets on the resale market. The Broncos’ success this season has bled into other areas of marketing as well, and the team is one of the leading fundraising NFL clubs for BRAX Fundraising, an organization committed to helping school and youth sports programs take their fundraising efforts to the next level. The Broncos SpiritCup is the second most popular team in the NFL this season behind the Dallas Cowboys. The Patriots rank tenth on the same list, with proceeds of the sales benefitting the Boomer Esiason Foundation. Among other top-priced teams on the secondary market through the second half of the season include the Green Bay Packers, Carolina Panthers and Arizona Cardinals. Each has had a dominant start and own first place in their respective division. The Packers average a $397.82 ticket while the Panthers enter Week 10 with a median ticket price of $319.20. At 6-2, the Cardinals flaunt their NFC West-leading record to a $299.04 ticket average with four home games remaining this season.