July 05, 2018 - Brett Smiley
Bet365 Set to Join European Contingent In U.S. Sports Betting Market
The post Bet365 Set to Join European Contingent In U.S. Sports Betting Market appeared first on SportsHandle. Another major European online sports betting company, bet365, is attempting to join William Hill and Paddy Power Betfair/FanDuel in what is becoming a ferociously competitive and heavily European-influenced New Jersey sports betting marketplace. According to a letter published on the New Jersey Division of Gaming Enforcement website, the newly opened Hard Rock in Atlantic City and bet365, with an estimated 23 million customers globally, are seeking to offer sports betting in the New Jersey resort city. The company, with headquarters in Stoke-on-Trent in England, would serve as both risk manager and betting platform provider. The correspondence indicates two parties first signed a letter of intent back on June 19, however, neither concern has commented on the proposed deal. State officials signed off on a portion of the partnership in late June, but the temporary approval is valid only until July 31 while bet365 works to obtain its license to operate in New Jersey.