Bookmaker William Hill and New Jersey Devils Partner Strike Sponsorship Deal — A First In New Jersey

 

The William Hill Sports Lounge, located outside Section 18 on the Main Concourse of Newark’s Prudential Center, is the latest major marketing foray executed by the rapidly expanding U.S. bookmaking operation, William Hill US announced on Thursday.

ESPN reports that because the NHL is not comfortable with the venue being an actual sportsbook in which bets can be placed at windows and kiosks, instead, “company ambassadors” will assist bettors in downloading William Hill‘s betting app to make wagers online.

No opening date for the remodeled and rebranded space has been announced.

The venue, to be open during all New Jersey Devils NHL games, has been created in partnership with the Devils and the Prudential Center and will feature more than 20 digital screens showcasing the world’s most popular sporting events and displaying odds and betting propositions. The William Hill Sports Lounge will be also be open during more than 175 concerts and special events held at the arena annually. 

Upcoming Games

Dec 9th, 8:20 PM

Pittsburgh +3.5 -110

Minnesota -3.5 -110

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Dec 12th, 1:00 PM

Seattle -6.5 -110

Houston +6.5 -110

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Dec 12th, 1:00 PM

Jacksonville +9.5 -110

Tennessee -9.5 -110

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Dec 12th, 1:00 PM

Las Vegas +10 -110

Kansas City -10 -110

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Dec 12th, 1:00 PM

Dallas -5 -110

Washington +5 -110

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Dec 12th, 1:00 PM

New Orleans -6.5 -110

NY Jets +6.5 -110

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Dec 12th, 1:00 PM

Atlanta +2.5 -110

Carolina -2.5 -110

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Dec 12th, 1:00 PM

Baltimore -1 -110

Cleveland +1 -110

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Dec 12th, 4:05 PM

NY Giants +7.5 -110

LA Chargers -7.5 -110

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Dec 12th, 4:05 PM

Detroit +8.5 -110

Denver -8.5 -110

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Dec 12th, 4:25 PM

San Francisco +2.5 -110

Cincinnati -2.5 -110

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Dec 12th, 4:25 PM

Buffalo +3.5 -110

Tampa Bay -3.5 -110

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Dec 12th, 8:20 PM

Chicago +11 -110

Green Bay -11 -110

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Dec 13th, 8:15 PM

LA Rams +2.5 -110

Arizona -2.5 -110

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Dec 16th, 8:20 PM

Kansas City -3 -110

LA Chargers +3 -110

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