The Deals Keep Comin’: New York Jets-MGM Strike Marketing Deal With Eye Toward Sports Betting
The post The Deals Keep Comin’: New York Jets-MGM Strike Marketing Deal With Eye Toward Sports Betting appeared first on SportsHandle.
The New York Jets have joined with MGM Resorts International (MGM) in a first-of-its-kind partnership making MGM Resorts the Jets’ official gaming partner in an arrangement that goes beyond a basic casino sponsorship, the companies announced Wednesday.
The move is the latest in a recent flurry of transactions uniting the casino/sports wagering world with the U.S. professional sports leagues.
The multi-year agreement between the Jets and MGM is described as “the most comprehensive and integrated gaming partnership in the National Football League (NFL) to date.”