The post The Analyst: Good Marketing Combo: Sports Teams, Sportsbooks appeared first on SportsHandle.

It was not that long ago here in the United States that the idea of professional sports teams partnering with casinos, sportsbooks or online betting sites would seem as likely as seeing a dog and cat dancing the Merengue together. Part of the reason was the federal ban on sports wagering and of course the fear by the sports leagues that relationships with gaming houses would somehow taint their sport and cast a shady image on them. But wow, what a difference a Supreme Court ruling can make.

Though it was years in the making and purely a by-product of the nationwide acceptance of gaming as an everyday form of recreation that the pall and image of gambling being a back room, mob run shady operation was lifted. That lift of the social stigma fostered a change of image for gambling and probably as much as the facts of law inspired the Supreme Court to recognize and overturn the federal ban on sports wagering.

While the Court’s ruling returned certain state’s rights of self-determination, it also helped tip national acceptance of wagering as a legitimate business and made it very possible for professional sports teams and gambling houses to engage in various types of marketing relationships.

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