Record Super Bowl LIX audience boosted to 191.1M by Nielsen
For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game.
What was already a record audience now stands at 191.9 million people who viewed at least one minute of the Philadelphia Eagles’ 40-22 win over the Kansas City Chiefs, Nielsen said Friday.
The game averaged 127.7 million viewers across Fox, Fox Deportes, Telemundo and streaming services, according to Nielsen. On Feb. 18, the company released results from a new Big Data + Panel “Reach” methodology that found 182.8 million unique viewers watched at least one minute of Super Bowl LIX.
A recalculation has now added more than nine million new viewers to the final count.
For comparison, last year’s Super Bowl in which Kansas City defeated San Francisco set the previous record at 182.2 million.
Big Data + Panel Reach replaced the company’s previously used Total Audience metric.
–Field Level Media
