Sep 27, 2020; New Orleans, Louisiana, USA; A general view of the New Orleans Saints logo prior to kickoff against the Green Bay Packers at the Mercedes-Benz Superdome. Mandatory Credit: Derick E. Hingle-USA TODAY Sports

News Articles

Reports: Caesars, Saints close to deal on Superdome naming rights

Caesars is betting big on New Orleans and the NFL.

The gambling heavyweight is expected to ink a deal with the New Orleans Saints for the naming rights to their home stadium, the Superdome, according to multiple reports Wednesday.

According to The Athletic, the agreement will be worth $200 million over 20 years, with the Saints being paid $10 million annually. The Sports Business Journal later reported that the anticipated contract would pay the Saints nearly $11 million annually.

No official name has been selected yet, according to reports.

The stadium, which has been the home of the Saints since 1975, currently has a rights deal with Mercedes-Benz that is set to expire in July. Mercedes-Benz is also three years into a 27-year, $324 million naming-rights deal for the home stadium of the Saints’ NFC South rival, the Atlanta Falcons.

The Superdome is in the midst of a $450 million renovation that began in January.

–Field Level Media

Field Level Media
Sport Writer & Editor
FLM has a North American focus while tying into regional and hyper-local resources – providing the ability to distribute compelling content through the writing of professional journalists. As the U.S. sports content provider to dozens of digital and print media publishers through strategic partnerships with the likes of Reuters and Nielsen Sports, FLM covers the nuts and bolts with a breaking news desk and game event coverage.

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