Jan 21, 2024; Orchard Park, New York, USA; Taylor Swift reacts after Kansas City Chiefs tight end Travis Kelce (not pictured) scores a touchdown in the 2024 AFC divisional round game between against the Buffalo Bills at Highmark Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

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Roger Goodell all for relationship between Travis Kelce, Taylor Swift

NFL commissioner Roger Goodell has attended two Taylor Swift concerts with his two daughters and his wife, but chances are, he never thought his status as a “Swiftie” would bleed over into the workplace.

But it has.

Swift has taken the NFL world by storm due to her relationship with Kansas City Chiefs tight end Travis Kelce, and Goodell had nothing but good things to say on Monday about the couple’s impact on football.

“Having the ‘Taylor Swift effect’ is also a positive,” Goodell told reporters. “Both Travis and Taylor are wonderful young people, and they seem very happy. She knows great entertainment, and I think that’s why she loves NFL football.

“Obviously, it creates a buzz. It creates another group of young fans, particularly young women, that are interested in seeing why she is going to this game, why she is interested in this game. Besides (her relationship with) Travis, she is a football fan, and I think that’s great for us.”

Kansas City beat the Baltimore Ravens 17-10 in the AFC Championship Game on Jan. 28, leading some fans to believe that the outcome was pre-planned in order to have Swift draw more viewers for the Super Bowl. The 14-time Grammy Award winner is expected to be in attendance when the Chiefs take on the San Francisco 49ers on Sunday, but Goodell made it clear that he is far from capable of cooking up such a storyline.

“I don’t think I’m that good of a scripter — or anybody on our staff,” Goodell said. “Listen, there is no way I could have scripted that one, let’s put it that way.”

Swift has been spotted at 12 of Kelce’s games this season, with Kansas City coming out on top in nine of them. She first attended the Chiefs’ 41-10 victory over the Chicago Bears back on Sept. 24.

Of course, there has been some backlash from the NFL’s focus on Swift over the past five months, but Goodell is hoping that she sticks around.

“I think anybody in this society, when they’re in a public position, (is) going to be subject to criticism,” Goodell said. “Taylor is obviously a dynamo. Everything she touches, there are people following. So we count ourselves fortunate and we welcome it.”

–Field Level Media

Field Level Media
Sport Writer & Editor
FLM has a North American focus while tying into regional and hyper-local resources – providing the ability to distribute compelling content through the writing of professional journalists. As the U.S. sports content provider to dozens of digital and print media publishers through strategic partnerships with the likes of Reuters and Nielsen Sports, FLM covers the nuts and bolts with a breaking news desk and game event coverage.


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