Oct 3, 2021; Foxboro, MA, USA; Tampa Bay Buccaneers quarterback Tom Brady (12) runs off the field after the win over the New England Patriots at Gillette Stadium.  Mandatory Credit: Paul Rutherford-USA TODAY Sports

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Tom Brady-Patriots matchup draws big TV ratings

Tom Brady’s television appeal knows few limits.

When the Tampa Bay Buccaneers’ quarterback returned to face his longtime team, the New England Patriots, on “Sunday Night Football,” the NBC telecast drew huge ratings.

The broadcast from Foxborough, Mass., posted a 34 share nationally, meaning 34 percent of all households watching TV at the time were tuned in to NBC. That’s the highest figure in the 16-year existence of “Sunday Night Football.”

Tampa Bay’s 19-17 win logged a 14.6 national rating, which means 14.6 percent of all TV households were watching.

Factoring in people watching the game on NBC, Peacock, NBC Sports Digital and NFL Digital platforms, the contest attracted around 28.5 million viewers, the second-highest figure ever for “Sunday Night Football.” The record was 30.3 million viewers for a regular-season-ending, Dallas Cowboys-Washington Redskins game on Dec. 30, 2012, that determined the NFC East champion.

The game drew enormous viewing numbers in New England and Florida. Providence posted the highest figures with a 45.1 rating and a 73 share. Boston (43.8/70) was second, followed by Tampa (27.1/51), Hartford (23.9/44), Cincinnati (21.2/40) and Jacksonville (20.9/39).

The online stream drew approximately 1.3 million viewers, the largest ever for an NBC broadcast of an NFL game.

Each of the first four “Sunday Night Football” telecasts this season has attracted at least 20 million viewers, the first time that has happened in six years.

–Field Level Media

Field Level Media
Sport Writer & Editor
FLM has a North American focus while tying into regional and hyper-local resources – providing the ability to distribute compelling content through the writing of professional journalists. As the U.S. sports content provider to dozens of digital and print media publishers through strategic partnerships with the likes of Reuters and Nielsen Sports, FLM covers the nuts and bolts with a breaking news desk and game event coverage.

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