Sep 15, 2019; Landover, MD, USA; Washington owner Daniel Snyder looks over the field before a game against the Dallas Cowboys at FedExField. Mandatory Credit: Brad Mills-USA TODAY Sports

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Washington hires Donaldson as top female executive

The NFL’s Washington franchise on Tuesday announced Julie Donaldson was named senior vice president of media, making her the team’s highest-ranking female executive.

Donaldson will oversee the entire broadcast operation in the organization and become a permanent member of the gameday radio broadcast.

“Julie Donaldson is a trailblazing journalist who has worked on multiple award-winning shows and has a passion for sports in the DMV,” Washington owner Dan Snyder said in a statement. “She has contributed countless hours of her time to work alongside Tanya (Snyder) and WOW (Women of Washington) to help raise awareness for breast cancer. She has been a staple in the community and I can’t think of anyone better to lead our organization’s in-house media and content into this new digital age.”

Donaldson will become the first woman to be a regular on-air member of an NFL team’s radio broadcast booth, according to NFL Research.

“It is with great humility and sincere appreciation that I accept this new role,” Donaldson said. “This is a challenge I’ve been preparing and working towards for nearly 20 years in sports media, including the last decade in Washington. I am excited to join the organization as we begin a new era and I look forward to working with my new colleagues in making it stronger than ever. I also want to thank Dan and the Washington Organization for trusting me with this tremendous opportunity.”

Donaldson spent 10 years at NBC Sports Washington in a variety of roles.

She replaces the longtime voice of the club, Larry Michael, who retired last week after a 16-year stint with the NFL club. He was one of the men accused of sexual harassment in a Washington Post report.

–Field Level Media

Field Level Media
Sport Writer & Editor
FLM has a North American focus while tying into regional and hyper-local resources – providing the ability to distribute compelling content through the writing of professional journalists. As the U.S. sports content provider to dozens of digital and print media publishers through strategic partnerships with the likes of Reuters and Nielsen Sports, FLM covers the nuts and bolts with a breaking news desk and game event coverage.

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