Fanalytics Podcast 17: Nike and Colin Kaepernick
In Episode 17 economist Tom Smith and Mike Lewis analyze Nike’s decision to feature Colin Kaepernick in its “Just Do It” campaign. Is Nike pursuing the right branding strategy? Are they using Kaepernick to reposition the brand closer to Millennial and Generation Z sensibilities?
Emory University Marketing Professor Mike Lewis weighs in on sports analytics – the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics. If you enjoyed this episode of Fanalytics previous episodes can be found here.