Tag: audience

Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks quarterback Sam Darnold (14) celebrates with defensive end Leonard Williams (99) after defeating the New England Patriots in Super Bowl LX at Levi's Stadium. Mandatory Credit: Kyle Terada-Imagn Images

Super Bowl LX sets U.S. media record; Bad Bunny draws 4B+ social views

Posted on | by Field Level Media

Super Bowl LX was the second-most watched show in United States TV history and set a domestic record for peak viewership, the NFL revealed Tuesday.

Sunday’s game in Santa Clara, Calif., where the Seattle Seahawks defeated the New England Patriots 29-13, averaged 124.9 million viewers across NBC, Peacock, Telemundo, and other digital platforms. It fell short of the record 127.7 million who watched last year’s Super Bowl but ranked No. 2 and became the most-watched show in NBC history.

The viewership peaked at 137.8 million during the second quarter, setting an American TV record.

Soon after that, the halftime show starring Bad Bunny averaged 128.2 million viewers in the United States in the 8:15-8:30 p.m. ET window.

The Puerto Rican superstar generated over 4 billion views on social media within the first 24 hours after his performance, making it what the NFL called its “most-consumed halftime show of all time on NFL social platforms.”

According to NBC, its streaming platform Peacock experienced its best day ever on Sunday, driven by both the Super Bowl audience and Winter Olympics viewership. Estimates were not immediately available.

“The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock and Telemundo, and provided an unprecedented lead-in to our Primetime in Milan coverage,” NBC Sports president Rick Cordella said in a statement. “The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech and announce teams who delivered best-in-class presentations for our viewers, stations and partners.”

–Field Level Media

Feb 27, 2025; Indianapolis, IN, USA; A Super Bowl Vince Lombardi Trophy at the 2025 NFL Scouting Combine Experience at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Record Super Bowl LIX audience boosted to 191.1M by Nielsen

Posted on | by Field Level Media

For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game.

What was already a record audience now stands at 191.9 million people who viewed at least one minute of the Philadelphia Eagles’ 40-22 win over the Kansas City Chiefs, Nielsen said Friday.

The game averaged 127.7 million viewers across Fox, Fox Deportes, Telemundo and streaming services, according to Nielsen. On Feb. 18, the company released results from a new Big Data + Panel “Reach” methodology that found 182.8 million unique viewers watched at least one minute of Super Bowl LIX.

A recalculation has now added more than nine million new viewers to the final count.

For comparison, last year’s Super Bowl in which Kansas City defeated San Francisco set the previous record at 182.2 million.

Big Data + Panel Reach replaced the company’s previously used Total Audience metric.

–Field Level Media

Nov 24, 2022; Arlington, Texas, USA; Dallas Cowboys wide receiver CeeDee Lamb (88) catches a pass for a first down as New York Giants cornerback Darnay Holmes (30) defends during the second half of the game between the Cowboys and the Giants at AT&T Stadium. Mandatory Credit: Jerome Miron-USA TODAY Sports

Giants-Cowboys most watched regular-season game in NFL history

Posted on | by Field Level Media

The NFL said Friday that the Thanksgiving Day game between the host Dallas Cowboys and the New York Giants set a regular-season viewership record.

The FOX broadcast averaged 42 million viewers, according to the league.

Dallas has played on Thanksgiving for 45 straight seasons and 55 times overall. This year was the first time since 1992 that it played its division rival from New York, the largest media market in the country, on the holiday. Both teams entered the game 7-3, adding to the interest.

The Cowboys beat the Giants 28-20.

The league said it also set a record for its Thanksgiving Day “total unduplicated audience” of 138 million.

The Buffalo Bills, one of the AFC’s best teams, beat the host Detroit Lions 28-25 on a late field goal in the early game. The host Minnesota Vikings topped the New England Patriots 33-26 in the nightcap.

The average viewership across the tripleheader was 33.5 million viewers per game.

The news comes as the NFL and Amazon plan to begin staging a single Black Friday game beginning in 2023.

–Field Level Media