The numbers are beginning to show that DraftKings’ metamorphosis from a daily fantasy sports operator to sportsbook-first company is moving at Ludicrous Speed. The DFS aspect of the company isn’t going anywhere, but the revenue and obviously growth potential in the U.S. is in legal sports betting.
At the ICE Sports Betting USA conference in Manhattan on Wednesday, DraftKings Co-Founder and CEO Jason Robins told Darren Rovell (who himself switched jerseys from ESPN to Action Network mid-conference) that 20 percent of the company’s business is currently being generated through sports betting. In New Jersey, where the DraftKings Sportsbook was first to market in the state in August, Robins said sports betting represents 80 percent of the company’s revenue.
In other words, the sports betting revenue being generated in just one state*, roughly four months post-launch, is currently accounting for 20 percent of the company’s overall revenue coming nationwide via daily fantasy sports contests.
DraftKings Sportsbook Already Driving 20 Percent of Company’s Revenue; Full Speed Ahead For Familiar Players As Expansion Continues
This morning, DraftKings CEO @JasonDRobins spoke at the @SportsBet_USA conference in NYC to explore the place of fantasy sports within the newly regulated sports betting market #ICESBUSA pic.twitter.com/B0MJwOFiQg
— DraftKingsNews (@DraftKingsNews) November 28, 2018