Breaking Down the William Hill-Eldorado Resorts US Sports Betting Partnership

The post Breaking Down the William Hill-Eldorado Resorts US Sports Betting Partnership appeared first on SportsHandle.

In a surprise announcement late Tuesday, William Hill and Eldorado Resorts jointly revealed they had reached a wide-ranging partnership agreement through which the British-controlled bookmaking giant would operate all the major regional casino company’s sportsbook operations in the U.S., and that Eldorado would take a 20 percent stake in William Hill’s U.S. operation, as well as a minor stake in the company’s worldwide operation.

Word of the deal was first reported by the British news outlet Sky News. Soon after the Sky News report, an official statement was released to the media.

William Hill and Eldorado are calling the agreement “a nationwide partnership for digital and land-based sports betting and online gaming in the United States.” William Hill now becomes Eldorado’s exclusive partner in the provision of digital and land-based sports betting services as well as online gaming. The online gaming element to the deal is apparently a new wrinkle in William Hill’s U.S. business model, which had previously focused strictly on sports wagering.

Wide-Ranging Partnership Between William Hill and Eldorado Resorts Puts Bookmaker Into 11 States for Mobile and Retail Sports Betting