Jul 26, 2022; Indianapolis, IN, USA;  Big Ten commissioner Kevin Warren talks to the media during Big 10 football media days at Lucas Oil Stadium. Mandatory Credit: Robert Goddin-USA TODAY Sports

Big bucks for Big Ten: League to net $7B in media rights deal

Fox, NBC and CBS will fork over a combined $7 billion over seven years to the Big Ten in the richest annual media rights deal for a conference.

The new deal, which eliminates partial agreements with ESPN, begins in July 2023 and replaces an expiring rights deal valued at $2.6 billion over six years.

Bidding for the massive rights deal included Amazon, Apple and WarnerMedia, commissioner Kevin Warren said last month. The pact covers most sports the conference offers, including men’s and women’s basketball, baseball, softball, volleyball and wrestling.

The agreement grants Fox Sports, which includes Big Ten Network, FS1 and FS2, rights to marquee matchups in football. That includes the rights to incoming members of the conference, UCLA and USC, in 2024.

NBC will air primarily primetime games that will bolster the network’s Peacock streaming service and college football offering beyond Notre Dame.

CBS, which has historically aired Southeastern Conference games, is taking on a bigger number of mid-afternoon Big Ten games. The SEC reached an agreement with Disney to air games on ABC and multiple ESPN networks.

–Field Level Media

Study: NFL Will Make Billions From Legal Sports Betting

 

If there was ever any question about whether or not professional sports leagues would benefit from legal sports betting, it was answered Wednesday.

According to a Neilson study commissioned by the American Gaming Association, the NFL stands to see a $2.3 billion increase in revenue from legalized sports betting. The study projects that the NFL will gain about $1.8 billion in revenue from increased fan engagement, and $573 million directly from sports betting.

American Gaming Association senior vice president of public affairs Sara Slane used phrases like “great upside for all stakeholders” and “massive economic” increases when describing how sports betting would impact the professional sports leagues during a conference call with media on Tuesday.

Legal Sports Betting Must Reach ‘Full Potential’ for NFL and Other Pro Leagues to See Benefits Described in Study.

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Where will the money come from? According to the study results, the NFL will benefit the most from indirect means, including “increased consumption and engagement with the league and its contents/products.” In simpler terms, the NFL will get more viewers and sell more gear creating an increased revenue stream through media rights, sponsorship, merchandise and ticket sales. According to the study, the nearly $1.8 billion in new revenue represents a 13.4 increase for the league. The NFL will see the biggest increase in revenue from media rights, which spending is expected to increase by 17.9 percent.

Read the complete post – Study: NFL Will Make Billions From Legal Sports Betting on SportsHandle.