Mississippi sportsbooks saw a slight rise in handle in October, up to $32.8 million against $31.8 million in September. The Gulf Coast-area sportsbooks continued to account for more than half of handle across the state, writing $21.8 million in wagers. And football remains king, accounting for $22.5 million of the total handle.
Like both New Jersey and Delaware, Mississippi’s hold, or win percentage, dropped significantly from September to October. During the first full month of football, the Magnolia State had a whopping 17.3 percent win percentage, but that plummeted to 3.59 percent in October. New Jersey’s October hold fell to 4.4 percent and Delaware’s fell to 3.5 percent.
For comparison, in Mississippi, the hold was 10 percent in August and Nevada traditionally has a 5 to 7 percent hold, so while 3.5 percent looks low, it’s not as alarming in context or as if the sportsbooks overall landed in the red.