Donald and Melania Trump arive at the Superdome as The LSU Tigers take on The Clemson Tigers in the 2020 College Football Playoff National Championship.  Monday, Jan. 13, 2020.

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Report: President Trump wading into NIL waters

President Donald Trump has asked his aides to begin researching the creation of an executive order to better control the name, image and likeness landscape in college sports, The Wall Street Journal reported.

His directive came after a meeting on Thursday with former Alabama football coach Nick Saban in Tuscaloosa, Ala., where Trump was the school’s commencement speaker.

Since 2021, and under pressure from states and the courts, the NCAA has allowed student-athletes to profit from their name, image or likeness. It is too early to know what a Trump executive order would entail.

Saban has been critical of the NIL funding in the past, largely because he was concerned about the effect on college football. The NIL era also has brought a rise to the transfer portal era, with thousands of students across all sports seeking to move schools — some of them for bigger paydays.

“Each year, it’s gotten a little worse,” Saban said last December on “The Pat McAfee Show” on ESPN. “The first year we had name, image and likeness four, five years ago, we had a $3 million [roster], and everybody was happy. Then the next year it was $7 million, then the next year it’s $10 million. Then this year it’s $13 million. Now they’re looking at $20 million. I mean, where does it end?”

A Houston Chronicle report earlier this week projected the Texas Longhorns would have a budget of $35 million to $40 million for its 2025 football roster.

Per The Wall Streeet Journal report, published Friday, Saban told the president that he wasn’t trying to put an end to NIL funding for players, but instead wanted to see the creation of a more level playing field between the schools with deep pockets and those that didn’t have as much money available.

Trump also has discussed NIL funding with Sen. Tommy Tuberville (R-Ala.), the former head football coach at Auburn.

Saban has previously said the current model is unsustainable for college sports, and Trump apparently agreed.

The NCAA declined to comment to The Wall Street Journal on a potential executive order.

–Field Level Media

Dec 12, 2020; Iowa City, Iowa, USA; Wisconsin Badgers quarterback Graham Mertz (5) in action during the game against the Iowa Hawkeyes at Kinnick Stadium. Mandatory Credit: Jeffrey Becker-USA TODAY Sports

NCAA formally adopts interim name, image and likeness policy

In a sea of change for the world of amateur athletics, the NCAA formally adopted an interim policy to allow college athletes to benefit from their names, images and likenesses, effective Thursday.

The rule change means college athletes will be allowed to leverage their names and images to earn money or gifts through business arrangements, including product endorsements or trademarks.

The NCAA Division I Council voted to support the policy Monday, and the Division I Board of Directors voted in favor of that recommendation on Wednesday.

The college sports governing body was pressured into action as states around the country began to adopt their own NIL laws. Twenty states have passed NIL legislation so far, with laws in seven states scheduled to go into effect Thursday.

“With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level,” NCAA president Mark Emmert said in a statement. “The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”

Until recently, the NCAA fought against the idea of “student-athletes” earning monetary compensation in any way — whether paid directly for their work in their respective sports or through other modes of profit like selling autographs.

The NCAA continues to oppose “pay for play,” but has now outlined permissible ways for athletes to earn compensation under the new NIL rules. To avoid an unbalanced playing field between universities in states with NIL legislation and those in states without it, the NCAA’s policy allows students to profit off their names, images and likenesses regardless of which state they attend school.

College athletes are already putting business plans into motion. Wisconsin starting quarterback Graham Mertz revealed a personal trademark this week, which he plans to use for the sale of clothing.

–Field Level Media