Dec 19, 2021; Santa Clara, California, USA;  General view of Levi   s Stadium before the game between the San Francisco 49ers and the Atlanta Falcons. Mandatory Credit: Stan Szeto-USA TODAY Sports

Levi’s extends 49ers’ stadium naming-rights deal

Levi Strauss and the San Francisco 49ers have agreed to extend the company’s naming-rights deal at Levi’s Stadium through 2043.

The current 20-year deal with the facility in Santa Clara, Calif., was due to run through 2033 but has been extended for another decade.

The existing contract pays out $11 million per year from 2013 through 2032, while the next deal increases the value to $17 million annually for 10 years, per the Sport Business Journal.

“We all looked at each other and said why not?” 49ers president Al Guido told SBJ. “It’s been a great partnership. They wanted to extend it another 10 years, and it made all the sense in the world to us.”

The Santa Clara Stadium Authority is expected to approve the proposal next week.

The 68,500-seat stadium opened in 2014 with a construction cost of $1.3 billion.

–Field Level Media

Nov 29, 2020; Cincinnati, Ohio, USA; A general view of Paul Brown Stadium during the first half of the game between the Cincinnati Bengals and the New York Giants. Mandatory Credit: Katie Stratman-USA TODAY Sports

Bengals’ Paul Brown Stadium renamed to Paycor Stadium

Cincinnati’s Paul Brown Stadium is now Paycor Stadium.

The team signed a naming-rights deal with Cincinnati-based Paycor, a human resources company, on Tuesday.

Financial terms were not disclosed for the 16-year agreement.

The 65,515-seat stadium opened in 2020 and was originally named after franchise founder Paul Brown.

“This is a move that I think my father would have agreed to. He was always for what is best for the football team,” Bengals president Mike Brown said in a statement. “This partnership allows the Bengals to continue to compete at the highest level in the NFL and exemplifies our long-term commitment to the community.”

The defending AFC champion Bengals open the preseason Friday at Paycor Stadium against the Arizona Cardinals. Cincinnati’s regular season home opener is Sept. 11 against the Pittsburgh Steelers.

–Field Level Media