The BetMGM Sportsbook opened for business during the season opener between the Kansas City Chiefs and the Arizona Cardinals on the Great Lawn outside of State Farm Stadium.

Nfl Kansas City Chiefs At Arizona Cardinals

AGA: 73.5M Americans expected to wager on NFL

The American Gaming Association (AGA) said Wednesday that 73.5 million American adults — 28 percent of the adult population — are expected to place a bet on the NFL this season.

The prediction is a 57.7 percent increase over last year’s guidance from the AGA.

Per the AGA, 19 percent of all American adults plan to place a bet online, at a casino or with a bookie.

Of adults who identify as NFL fans, 37 percent are projected to wager on NFL games, up 42 percent from last year.

The season kicks off Thursday night between the defending Super Bowl champion Kansas City Chiefs and Detroit Lions.

“We expect this to be the most bet NFL season in BetMGM’s history,” BetMGM’s Seamus Magee told CNBC.

Licensed sportsbooks are now operating in 34 states and Washington, D.C. Sports betting is legal in another four states but books are not yet operational. Kentucky is scrambling to launch in time for this season.

–Field Level Media

Steelers receiver Diontae Johnson holds onto this pass in the end zone against Bills cornerback Levi Wallace.  Pittsburgh went on to win 23-16.

Jg 091221 Bills 2b

Betting records shattered on NFL opening weekend

Betting records were shattered on the opening weekend of the 2021 NFL season with nearly 60 million transactions recorded by U.S. sportsbooks.

With legally licensed sportsbooks now operating in 26 states and Washington D.C., 58.2 million betting transactions were recorded Thursday to Sunday by GeoComply, which provides geolocation services to sportsbooks.

GeoComply said Monday — when the final game of Week 1 will be played — that New Jersey had the highest number of bettors, ahead of Pennsylvania, Michigan and Illinois.

“The data tells a remarkable story about the growth of the industry in a short period of time,” said Lindsay Slader, managing director of gaming for GeoComply.

The increase in U.S. transactions was measured at an uptick of 126 percent.

Underdogs were 11-4 against the spread, starting with the Dallas Cowboys covering an 8.5-point spread in the first game of the season Thursday night at Tampa. There were eight outright upsets, which typically represent big victories for sportsbooks.

–Field Level Media

Feb 2, 2017; Houston, TX, USA; A view of the Super Bowl Live Logo as the Direct TV blimp flies over before Super Bowl LI. Mandatory Credit: Peter Casey-USA TODAY Sports

Analysts predict increase in NFL bets this season

A recent survey by the American Gaming Association suggests that a lack of attendance at pro football stadiums won’t hurt the sports betting industry this season.

The AGA report says some 13 percent of American adults will bet on NFL games in some form this season, including a spike in those who will wager through online sportsbooks, both legal and illegal.

According to the survey, 11.3 million Americans will place an online bet of some kind, up 5 percent from last season.

Legal brick and mortar operations are also expected to get a boost of 2 percent, with 6.6 million people expected to wager there.

The report says that 18 percent of respondents plan to wager with a bookie, up from 12 percent last season.

The bulk of NFL bets are casual bets made with friends and family or coworkers, but that number is expected to drop by 3 percent to 16.6 million.

The AGA report states that the NFL remains the most popular league to bet on, interesting 93 percent of sports bettors. It also projects that the NFL will see a $2.3 billion annual gain from sports bettors, due to increased fan engagement.

The season begins Thursday night, with the Kansas City Chiefs hosting the Houston Texans at 8:20 p.m. ET.

–Field Level Media