Dec 19, 2022; Green Bay, Wisconsin, USA; Green Bay Packers quarterback Aaron Rodgers (12) reacts as running back AJ Dillon scores a touchdown against the Los Angeles Rams at Lambeau Field. Mandatory Credit: Tork Mason-USA TODAY Sports

YouTube TV sets Sunday Ticket price

NFL fans without a satellite TV provider can see every out-of-market NFL regular-season game this year with the NFL subscription service, Sunday Ticket, for the first time ever.

YouTube TV won the bidding for the broadcast rights in 2023, marking a major shift in game broadcast services, and set the initial price at $249 for existing customers. That price is good “for a limited time,” according to YouTube TV, and expires June 6.

DirecTV was the sole source of Sunday Ticket until the contract expired after the 2022 season.

Speculation that in-market games and single-game purchases would be available this season hasn’t been confirmed by YouTube TV.

Fans can add RedZone TV, which airs live possessions from all games when any team is within 20 yards of the end zone. The feed is popular for fantasy sports players and sports betting devotees.

A combination of Sunday Ticket and RedZone TV costs $289 for current subscribers.

Non-YouTube TV subscribers still can sign up for Sunday Ticket, but it will just cost them more: a presale price of $349, $100 off the retail price of $449 for the season. RedZone is an additional $40 for the season.

–Field Level Media

Dec 19, 2022; Green Bay, Wisconsin, USA; Green Bay Packers quarterback Aaron Rodgers (12) walks off the field after the Packers defeated the Los Angeles Rams at Lambeau Field. Mandatory Credit: Benny Sieu-USA TODAY Sports

YouTubeTV wins Sunday Ticket rights starting in ’23

Sunday Ticket is moving to YouTube TV subscription streaming service starting with the 2023 season.

Reports from multiple outlets pegged the exclusive, multi-year agreement at nearly $2 billion per year.

NFL Sunday Ticket carries each out-of-market regular-season game every week and launched in 1994, distributed on DirecTV’s satellite service since its inception.

In a joint release Thursday, the NFL said Sunday Ticket would be available as an add-on package on YouTube TV or standalone a-la-carte offering on YouTube Primetime Channels.

The NFL said in a statement on Thursday that carriage agreements with commercial establishments, such as bars and restaurants, are under discussion and driven by Google, which owns YouTube TV. Updated NFL Sunday Ticket product features and functionality will be announced ahead of the 2023 NFL season, the league said.

“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” NFL Commissioner Roger Goodell said. “For a number of years, we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”

The NFL isn’t new to YouTube. The league has channels for all 32 NFL clubs, 10 official League channels including NFL Films, NFL Network, and the NFL’s Hispanic channel, Mundo NFL.

“As the ways fans enjoy NFL football evolve in a changing media landscape, partnerships with innovators like YouTube will ensure that more games are available to more fans,” said Robert Kraft, Owner of the New England Patriots and Chairman of the NFL’s Media Committee. “This partnership will grow our game for future generations and allow them to follow their favorite sport.”

YouTube TV subscription streaming service offers live and on-demand TV from over 100 channels through a simple and award-winning experience. Viewers have access to local and national live sports, breaking news, shows, movies, and more, and can tune in on any screen (phone, tablet, TV, computer).

–Field Level Media

Apr 28, 2022; Las Vegas, NV, USA; NFL commissioner Roger Goodell announces Northern Iowa offensive tackle Trevor Penning as the nineteenth overall pick to the New Orleans Saints during the first round of the 2022 NFL Draft at the NFL Draft Theater. Mandatory Credit: Gary Vasquez-USA TODAY Sports

Roger Goodell believes ‘Sunday Ticket’ will land with a streaming service

NFL commissioner Roger Goodell said in an interview Friday that the “NFL Sunday Ticket” package will be heading to a streaming service, with a final decision coming by this fall.

“These discussions have been going on for well over a year,” Goodell told CNBC. “It’s an important decision for us because these assets are really valuable to us. I clearly believe we’ll be moving to a streaming service. I think that’s best for the consumers at this stage.

“But we have so much interest right now and there’s so much innovation around that and how we’re going to be able to change the way people watch football. I think we’ll probably have some decision by the fall.”

Sunday Ticket, the package that lets consumers watch out-of-market NFL games, debuted in 1994. DirecTV has been the exclusive carrier since its launch, but its contract expires after the 2022 NFL season.

When the deal with the satellite provider ends, a streamer will takes its place. Amazon Prime Video, Apple TV+ and ESPN+ have all reportedly bid for the rights. The New York Post reported last November that HBO Max could be a dark horse in the race.

Goodell also announced that the league was debuting its own direct-to-consumer streaming service, NFL+, in time for the 2022 season. He did not go into detail about the type of content the new platform would offer.

–Field Level Media