8 Industries Most Likely To Score Big In Sports Gambling

The U.S. Supreme Court’s monumental decision in May to strike down the long-standing federal law banning full-fledged sports wagering outside Nevada, has opened up legal sports betting to states across the country.

Already New Jersey and Mississippi and its residents (and neighbors) have enjoyed the fruits of their new and growing markets, with other states in earlier stages or nearing a launch. Many more are expected to come on board in 2019.

As new sports wagering platforms are being developed and new kinds of partnerships explored, a wide range of industries are well-positioned to benefit greatly from the massive revenue potential in this marketplace.

1. Fantasy Sports

New opportunities abound in this sector. From opening proprietary sportsbooks and developing betting apps to entering into partnerships with casinos, sports bars, and media companies, fantasy sports enterprises are ready to meet the increasing demand resulting from expanded legalized betting. While there are two clear leaders in this space, DraftKings and FanDuel — which by the way blew out the competition in September in New Jersey — it’s likely that new or smaller players will emerge as the market expands.

2. Social Media

Sports betting and social media go hand-in-hand. With a smartphone in the pockets of practically everyone, an increasing number of people are likely to follow games on mobile. Also many bettors will begin or already do follow sports reporters and “handicappers” on social media, meaning it will only grow as an essential tool in making an educated pregame and in-game wager. Additionally, a significant number of online sportsbooks and other companies are now using social media platforms as a marketing and advertising tool, thereby creating yet another revenue stream with the potential for massive expansion.

[Also see: Startups Compete in the New Sports Betting Arena]

3. Media Companies and TV

After the Supreme Court decision was announced, billionaire Dallas Mavericks owner Mark Cuban said he believed the value of professional sports franchises were doubled as a result of the ruling. Although some may consider this hyperbole, there are others who think the statement was too low, with predictions that the amount of cash about to hit the sports gambling market is actually being underestimated. The related opportunities for media and television companies are enormous, as a 2016 Nielsen Sports study found that although sports betters composed just 25% of the NFL viewing audience, they accounted for 47% of the time spent watching games. If you have money riding on a game, you’re likely to watch more than twice as much as non-gamblers.

And the media industry is listening. ESPN+ is airing a gambling-focused show by The Action Network, “I’ll Take That Bet,” featuring personalities picking their top 10 bets. FS1 went a step further by launching a daily sports gambling show called “Lock It In” with known betting personalities. Another concept involves in-game micro-wagering, which is expected to grow exponentially as states adopt sports gambling. Current delays between the sites of live sporting events and transmission to viewers have curtailed play-by-play wagering on some sports. It’s expected that technology firms will quickly develop real-time picture-and-sound transmission to allow this revenue potential to be fully realized.

The Analyst: In-Game Wagering One Of Best Bets To Make

For most casual sports bettors, making a bet on a game has less to do with careful analysis and seeking the best value for their bet and more to do with simply wanting to increase their excitement and interest in a particular game.

For the professional sports bettors, enthusiasm for a game is a distraction while they are gathering and studying information looking for advantages where the book has a bad line on a game or is behind in updating a line for new information related to a game.  Then there are my favorites, the math geeks who just look for opportunities in the wide range of lines available or connected to a team and or a particular game and look for opportunities to get plus money on both sides of a game.

Often times professional bettors are stigmatized as guys who are either trying to manipulate a betting line, or that pay for secret information on a team or players, or in the extreme that they might even fix a game or even try to delay when the books might learn of an important piece of game related information so that they can get a bet down first. In the old days (before cell phones and internet), when you got a piece of useful information you could take a little time to figure out how to best use the information, presuming the information of course was good. Which begs an interesting question “when is advance information cheating or not or is it simply survival of the fittest.”

Read more The Analyst: In-Game Wagering One Of Best Bets To Make on SportsHandle.

DraftKings Sportsbook’s Juicy Mobile App Launch In New Jersey

The post What’s Up With DraftKings Sportsbook’s Very Juicy Mobile App Launch In New Jersey? appeared first on SportsHandle.

The DraftKings Sportsbook debuted on Wednesday, making the daily fantasy sports-turned-sportsbook operator’s mobile sports betting app the first to hit the market in New Jersey — and further, the first legal betting app available anywhere outside Nevada. On the surface, pretty exciting!

Some recreational folks may be celebrating, but public reception has been lukewarm elsewhere and in some corners downright caustic because, like the FanDuel Sportsbook launch (in retail at the Meadowlands Racetrack) in mid-July, the baseball lines offered are just dismal compared to industry standards (more on this later).

The DK sportsbook right now is in a soft-launch phase with up to 50,000 people in New Jersey supposedly eligible to download, deposit and wager. No doubt DraftKings carefully observed the rollout of the FanDuel Sportsbook and  saw some backlash against their lines. As a result, it seems more likely to me that this pricing is not incompetence or disrespect for its customers … and from a business perspective may actually make sense. (Or shouldn’t be surprising.)

DraftKings Sportsbook Lines on Mobile App Are Way Out of Whack Upon New Jersey Soft Launch: Is This Clueless or Well-Calculated?

OK, so, these lines are rough, as Robert Dellafave to NJ Online Gambling explores and others have noted, when compared with the typical 10-cent baseball money lines (for example, -155 for Team A and +145 for Team B) or 15- or 20-cent lines in some cases you can see below from Las Vegas and offshore books. A look at the pricing from ESPN’s David Purdum:



So what’s the idea? Right now DraftKings is remaining in a soft launch indefinitely. This is a launch with its self-selected early adopter cohort that will give the company valuable feedback. We really have no clue if the app is available to 50,000 people or 500. I can tell you that I live in New Jersey, have played a decent amount of DFS during NFL season, and have not (yet) been invited to download.

It’s baseball season and they’ve got a one month to ramp up before football season — the Official King of U.S. Sports Betting — to figure things out technologically and also, well, test and evaluate this initial cohort.

First, just how many of its users don’t know that these prices are bad? Second, DK can see how many users bet the lines and cross-reference against their DFS histories. How many and what percentage of its users “invited” (likely MLB DFS players) will download the app are going to bet? They can then project how much of its database may download and play during football season, perhaps on -115 spread bet? The DraftKings run line pricing is more in line with industry norms. As evidenced by the dumbed-down terminology “Who Will Win?” instead of saying “money line” — they’re appealing to the recreational sports bettor. It’s possible the spread bets for football meet -110 norms and the money lines are elevated as here with baseball.

Maybe also DK can see how many of the users know the lines aren’t good and simply don’t care. In a way, playing in GPP DFS contests is akin to setting money on fire. DK may have even obtained (purchased) e-mails from offshore sportsbooks to see which of its users have deposited offshore and will bet through DraftKings against certain lines. 

Point is, there’s a one-month window here during the dog days of summer/baseball when DraftKings can glean a whole lot of information in a contained environment before it really matters: that is, football season, when the MGM/Borgata app and the Caesars app and others are up and running on mobile as well.

In other words, they’re testing the upper limit. They can always come back down from these prices and probably few people will remember if they even knew in the first place. Most people not vacationing right now probably aren’t betting on the Giants-Diamondbacks.

Further, these lines aren’t being covered by the mainstream media. The major publishers will dive bomb when there’s a major event in the sports betting world, or perhaps just to offer a misinformed think piece about how legal sports betting will render collegiate sports extinct … but they’re just not getting into pricing issues.

Another number of note? Despite the FanDuel Sportsbook stumble out of the gate, it still did $3.5M handle in just nine days. During baseball season with a sprinkle of World Cup. We’ll know in a of couple weeks how they performed with handle/old over the month (in retail form only).

Sports betting inherently has an upper limit problem with revenue. DraftKings will mop up on parlays and teasers like every shop, but they’re looking to get more out of money line wagering here and in the future, evidently.

For most the folks reading here who will run away from this pricing and never come back, they probably expected you’d react that way. Best advice for everyone else, whether you’re shopping for a toaster, a car or a money line: shop around. 

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