Tag: Verizon

Jan 9, 2021; Landover, Maryland, USA; General view of FedEx Field before the game between the Washington Football Team and the Tampa Bay Buccaneers. Mandatory Credit: Brad Mills-USA TODAY Sports

Sponsors return to Commanders amid new ownership

Posted on | by Field Level Media

A change in ownership has translated into renewed business for the Washington Commanders.

Anheuser-Busch, which dropped its sponsorship of the Commanders in March 2022, said Thursday it has agreed to a new multi-year deal with the team.

“We are excited to have the Commanders back on our NFL roster,” said Matt Davis, the vice president of partnerships at Anheuser-Busch, in a statement. “Our history with the Washington franchise runs deep.”

Before the start of the 2022 season, the last one of former owner Dan Snyder’s tumultuous reign, the beverage giant joined healthcare provider Inova and medical billing company Medliminal as companies to end their alliance with the team.

Earlier this week, Verizon agreed to a deal with the Commanders to become the team’s official 5G network.

NFL owners voted unanimously on July 20 to approve the $6.05 billion sale of the Commanders to Josh Harris, the principal owner of the Philadelphia 76ers and the New Jersey Devils.

–Field Level Media

Feb 1, 2020; Miami, Florida, USA; General overall view of Verizon 5G advertisement prior to Super Bowl LIV.. Mandatory Credit: Kirby Lee-USA TODAY Sports

NFL, Verizon announce 10-year tech-related partnership

Posted on | by Field Level Media

The NFL and Verizon agreed to a 10-year-deal, extending a longtime partnership between the two sides that will broaden the league’s digital capabilities.

Financial details for the deal were not announced. The previous agreement was to have expired in 2023.

The new agreement puts an emphasis on 5G technology to improve how fans see the game both inside the stadiums and at home. It also could help teams with their operations.

“For the past decade, Verizon has been one of our key technology partners, helping with everything from digital distribution of NFL content, engaging our fans at the NFL’s biggest events, enhancing communications throughout the NFL ecosystem and upgrading technology within stadiums across the League,” NFL commissioner Roger Goodell said in a news release. “As we look to the next decade … Verizon will help us capitalize on the promise of 5G technology, paving the way for the future of the game and delivering incredible experiences for millions of NFL fans.”

In time for the new season, 25 NFL stadiums have been equipped with Verizon 5G Ultra Wideband service, accessible in parts of the venues. As the agreement goes on, the NFL could use the technology on the management side, with teams utilizing it for components such as scouting, training, health and safety, and game-day operations.

The NFL recently extended billions of dollars in agreements with other key media partners, including Disney, NBCUniversal, ViacomCBS, Fox and Amazon.

–Field Level Media