Mar 3, 2024; Indianapolis, IN, USA; The marquee sign at the Indiana Convention Center, the site of the 2024 NFL Scouting Combine. Mandatory Credit: Kirby Lee-USA TODAY Sports

Scouting combine reaches 5M viewers over four days

The NFL Scouting Combine drew more than five million viewers on NFL Network, making it the most watched combine since 2018.

According to the NFL, Day 3 — quarterback, wide receiver and running back drills — of the combine was the most watched ever. The day averaged 399,000 viewers on NFL Network’s TV and digital platforms.

The 2024 NFL Draft is April 25-27 in Detroit.

–Field Level Media

Jan 21, 2024; Orchard Park, New York, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) greets Buffalo Bills quarterback Josh Allen (17) following the 2024 AFC divisional round game at Highmark Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Divisional games average record 40 million viewers

The NFL’s divisional round drew an average of 40 million viewers, highlighted by the Kansas City Chiefs-Buffalo Bills matchup on CBS that was the most watched divisional or wild-card game on record at 50.4 million.

The average viewership for the divisional round was the highest since 1988 and increased by 7 percent over last year.

Among the 126.7 million total viewers last weekend, 37.5 million tuned in to see the Green Bay Packers play the San Francisco 49ers on Fox, making it the most-watched NFL playoff game ever on a Saturday.

The Chiefs travel to face the Baltimore Ravens on Sunday in the AFC Championship Game on CBS, followed by the Detroit Lions visiting the 49ers in the NFC Championship Game on Fox.

–Field Level Media

Nov 24, 2022; Arlington, Texas, USA; Dallas Cowboys wide receiver CeeDee Lamb (88) catches a pass for a first down as New York Giants cornerback Darnay Holmes (30) defends during the second half of the game between the Cowboys and the Giants at AT&T Stadium. Mandatory Credit: Jerome Miron-USA TODAY Sports

Giants-Cowboys most watched regular-season game in NFL history

The NFL said Friday that the Thanksgiving Day game between the host Dallas Cowboys and the New York Giants set a regular-season viewership record.

The FOX broadcast averaged 42 million viewers, according to the league.

Dallas has played on Thanksgiving for 45 straight seasons and 55 times overall. This year was the first time since 1992 that it played its division rival from New York, the largest media market in the country, on the holiday. Both teams entered the game 7-3, adding to the interest.

The Cowboys beat the Giants 28-20.

The league said it also set a record for its Thanksgiving Day “total unduplicated audience” of 138 million.

The Buffalo Bills, one of the AFC’s best teams, beat the host Detroit Lions 28-25 on a late field goal in the early game. The host Minnesota Vikings topped the New England Patriots 33-26 in the nightcap.

The average viewership across the tripleheader was 33.5 million viewers per game.

The news comes as the NFL and Amazon plan to begin staging a single Black Friday game beginning in 2023.

–Field Level Media